‘Sunday Night Football’ Helps NBC Win Another Week in Demo

The overall network ratings picture hasn’t changed much in the early going this season, as NBC last week made it four straight primetime victories in adults 18-49 while CBS remained top dog in total viewers for a fourth straight time.

According to same-night Nielsen estimates for the week of Oct. 13-19, NBC’s “Sunday Night Football” reclaimed the top spot in the “live plus same-day” program rankings, with its San Francisco-Denver NFL game — in which Broncos quarterback Peyton Manning set the career NFL touchdown passing record with its 509th career score in the second quarter — netting an 8.2 rating in adults 18-49. In its second week back, AMC’s “The Walking Dead” did a still-monster 7.7 rating.

The football game also ranked No. 1 in total viewers, while CBS claimed the week’s two most-watched scripted programs with its Tuesday combo of “NCIS” (17.26 million) and “NCIS: Los Angeles” (16.14 million).

Of note at NBC was a pretty good premiere for Tuesday’s “Marry Me” (2.3/7 in 18-49, 7.54 million viewers overall), which took advantage of its “The Voice” lead-in to deliver the top score for any comedy on the night since March comedy; the net then fell off with the second-season bow of “About a Boy” (1.7/5 in 18-49, 5.83 million viewers overall), which enjoyed a “Voice” lead-in during its rookie season.

One night later, “Mysteries of Laura” was on the rise (1.4/5 in 18-49, 8.67 million viewers overall) and “Chicago P.D.” (1.6/5 in 18-49, 6.78 million viewers overall) retained a best-yet 94% of its lead-in from “Law & Order: SVU” (1.7/5, 7.16m).

CBS saw ratings perk up for Friday’s “The Amazing Race” (1.4/6 in 18-49, 6.57 million viewers overall) as audiences may have taken a while to find it on it new night.

At ABC, Friday comedy “Cristela” (1.2/4 in 18-49, 5.99 million) held 92% of its premiere-week rating, and seems to make a good fit with “Last Man Standing” (1.3/5 in 18-49, 6.79 million).

After a string of low-rated college football games, ABC benefited from its first big “Saturday Night Football” matchup of the fall, as Florida State’s narrow victory over Notre Dame (4.2/15 in 18-49, 13.25 million viewers overall) became the most-watched college game on the network since November 2012. It also goes down as the biggest college football game on record (across all networks) to be played in October, a month typically dominated by baseball.

It remains slow going for Fox’s new shows (save “Gotham”), with Sunday comedy “Mulaney” (1.0/3 in 18-49, 2.25 million viewers overall) holding less than half the young-adult audience of lead-in “Family Guy” (2.5/6 in 18-49, 4.74 million).

CW’s “The Flash” stayed red hot in its second week (1.7/5 in 18-49, 4.27 million viewers overall), and the net’s new Monday series “Jane the Virgin” had a decent bow (0.6/2 in 18-49, 1.61 million), especially compared to how the net was faring in the night’s 9 o’clock hour last fall with “Beauty and the Beast.”

WEEKLY NETWORK RANKINGS
(Week of Oct. 13-19, 2014)

Adults 18-49
NBC                  2.6/8
ABC                  2.1/7
CBS                  2.1/7
Fox                   1.6/5
UNI                  1.1/3
ESPN               0.9/2
CW                   0.7/2
AMC                0.7/2
TBS                  0.7/2
ABC Family    0.6/1

Total Viewers (in millions)
CBS                  10.50
NBC                   8.90
ABC                   7.93
Fox                    4.65
UNI                   2.86
ESPN                2.61
TBS                   2.04
CW                    1.87
USA                  1.76
Fox News        1.73

PRIMETIME PROGRAM RANKINGS
(Week of Oct. 13-19, 2014)

Adults 18-49
1.  Sunday Night Football: San Francisco-Denver (NBC), 8.2/23
2.  The Walking Dead (AMC), 7.7/21
3.  Thursday Night Football: N.Y. Jets-New England (CBS/NFLN), 5.4/17
4.  Monday Night Football: San Francisco-St. Louis (ESPN), 4.6/13
5.  The Big Bang Theory (CBS), 4.5/14
6.  Saturday Night College Football: Notre Dame-Florida State (ABC), 4.2/15
7.  The Voice-Monday (NBC), 4.0/11
8.  The Simpsons (Fox), 3.6/10
9.  The Voice-Tuesday (NBC), 3.4/11
10.  Modern Family (ABC), 3.4/10
11.  Scandal (ABC), 2.9/9
12.  How to Get Away With Murder (ABC), 2.8/9
12.  The Big Bang Theory, 8:30-r (CBS), 2.8/8
12.  The Blacklist (NBC), 2.8/8
15.  Once Upon a Time (ABC), 2.7/7
16.  The Talking Dead (AMC), 2.6/8
17.  NCIS (CBS), 2.5/8
17.  Black-ish (ABC), 2.5/7
17.  Brooklyn Nine-Nine (Fox), 2.5/7
17.  Family Guy (Fox), 2.5/7

Total Viewers (in millions)
1.  Sunday Night Football: San Francisco-Denver (NBC), 23.79
2.  NCIS (CBS), 17.26
3.  NCIS: New Orleans (CBS), 16.14
4.  Thursday Night Football: N.Y. Jets-New England (CBS/NFLN), 16.09
5.  The Big Bang Theory (CBS), 15.32
6.  The Walking Dead (AMC), 15.14
7.  The Voice-Monday (NBC), 13.28
8.  Saturday Night College Football: Notre Dame-Florida State (ABC), 13.25
9.  Dancing With the Stars (ABC), 12.74
10.  Monday Night Football: San Francisco-St. Louis (ESPN), 12.71
11.  The Voice-Tuesday (NBC), 12.34
12.  Madam Secretary (CBS), 12.28
13.  Scorpion (CBS), 11.51
14.  60 Minutes (CBS), 11.39
15.  The Big Bang Theory, 8:30-r (CBS), 11.38
16.  Criminal Minds (CBS), 10.90
17.  The Good Wife (CBS), 10.88
18.  Blue Bloods (CBS), 10.70
19.  Scandal (ABC), 9.91
20.  How to Get Away With Murder (ABC), 9.79

 

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