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SundanceTV has upped two of its own.

The cabler has tapped Drew Pisarra as veep of digital media and marketing and has promoted Mark Zadroga to director of online content. Both executives are based in New York.

“Drew and Mark have a proven track record for creating and executing high impact, innovative and engaging digital strategies,” said Monica Bloom, SundanceTV senior VP of marketing, in a statement. “Digital is an increasingly vital part of our marketing efforts and we are delighted to have these incredibly talented executives on our team.”

Prior to joining AMC Networks in 2007, Pisarra served as senior online editor for New York Magazine. Zadroga joined AMC in 2011 as a senior producer for SundanceTV. Previously, he was a production director at Nickelodeon for five years, where he oversaw production of four network websites.

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