The showbiz-backed non-profit org Stand Up to Cancer will mount its fourth telethon on Sept. 5, offering a live hourlong special that will air as a roadblock across the Big Four networks and 26 other outlets.
For the first time this year the commercial-free telethon will also air in Canada across the four major nets, CBC, City, CTV and Global, with some Canadian-specific content mixed in.
Joel Gallen and Gwyneth Paltrow return as exec producers of the telecast, which began in 2008 and has become a biennial event for Stand Up to Cancer. The org, co-founded by Laura Ziskin, Katie Couric, Sherry Lansing and others, is backed by the Entertainment Industry Foundation.
The telethons to date have raised more than $261 million to support cancer research programs, with an emphasis on investigating new approaches to treatment.
Paltrow, like the other co-founders, was motivated to join the Stand up to Cancer initiative after her father, writer-producer Bruce Paltrow, died of throat cancer in 2002 at the age of 58.
“Cancer profoundly touched my life when I lost my father to the disease 12 years ago, and Stand Up to Cancer gives me a powerful platform to fight for a cause that I’m passionate about,” Paltrow said. “I am thrilled to join Joel Gallen to executive produce the Stand Up to Cancer telecast again this year, and honored to continue standing up in my father’s memory.”
The telethon will originate from the Dolby Theatre in Los Angeles. The talent lineup will be unveiled in the coming weeks.
In addition to ABC, CBS, Fox and NBC, the U.S. nets donating time to carry the telecast are:
- American Forces Network
- Cooking Channel
- Discovery Fit & Health
- Encore Espanol
- Fox Sports 2
- HBO Latino
- Ion Television
- Lifetime Movie Network
- Logo TV
- MLB Network
- National Geographic Channel
- Smithsonian Channel