The Discovery Channel is feeding viewers’ voracious appetite for sharks by adding two more episodes to its annual Shark Week lineup. This year’s Shark Week, which will begin on August 10, marks the 27th anniversary of the summer TV event.
Compared to last year’s 11 shark-filled specials, 13 Shark Week shows will air along with “Shark After Dark,” a live daily talk show with host comedian Josh Wolf. The week-long series is the longest-running cable TV programming event in history.
The new episodes and documentaries will bite into topics ranging from sharks in paradise (“Sharkageddon”) to debunking the myths behind legendary sharks supposedly responsible for countless fatal attacks (“Monster Hammerhead” and “Shark of Darkness: Submarine Returns”).
The Discovery Channel has made a push in recent years to increase viewer interaction with a strong social media presence. During “Shark After Dark,” audiences will be able to tweet Wolf and ask questions to celebrity guests during the broadcast. Furthermore, the Discovery Channel is boosting screenings and family day events at aquariums and museums across the nation to draw in more viewers.
Last year’s Shark Week was the highest rated in the event’s history with approximately 26.4 million viewers between the ages of 25 and 54 tuning in.