Mendiola will focus on identifying opportunities for the cable network to broaden its distribution and ratings and on developing strategy and programming.
“Ruben’s expertise and deep understanding of the U.S. Hispanic market will play an essential role in evolving this cable property into the future,” said Uva, in a prepared statement. “He and his team will develop and acquire content to build a relevant, high demand general entertainment cable network for the rapidly expanding U.S. Hispanic audience.”
Mendiola was most recently vice president and general manager for the Comcast Cable unit of NBCU’s parent, Comcast Corp.. He was responsible for directing, designing and implementing the company’s multicultural services strategy across all Xfinity products and collaborating with various Comcast divisions, regions and business unit partners to develop competitive product pricing, positioning and marketing strategies.
Among his achievements in that role was the creation of Freeview Latino, a big on-demand event, and the launch of the Xfinity Latino Entertainment Channel..
Previously, Mendiola was General Manager of Latino Programming and Spanish Business Development at Dish Network, where he worked for nine years. Prior to Dish, Mendiola was vice president of programming and operations at Fox Sports Latin America. He also served as programming director for pay TV at Grupo Televisa.Law.