Bob Greenblatt NBC
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Robert Greenblatt, chairman of NBC Entertainment, has been added as the keynote speaker for the inaugural LiveTV:LA conference on November 7 at the Loews Hollywood Hotel.

Greenblatt will be interviewed in an exclusive one-on-one Q&A with veteran television business journalist and “TVNewsCheck” editor Harry A Jessell.  The session will address how broadcasters and producers are enhancing the live TV viewer experience with innovative programming, production, and companion digital elements.

“Bob’s historic turnaround of NBC’s primetime-ratings fortunes, his reinvention of Showtime as a source for cutting edge original programming and his history as a successful producer for TV and theater, have put him in the entertainment industry’s brightest spotlight,” said Jessell. “His thoughts on how we can further enhance live TV will set the stage for LiveTV:LA’s day-long focus on advancements in this important and rapidly growing segment of broadcast television.”

Greenblatt has recently led the revival of live musicals on network television with NBC’s 2013 “The Sound of Music: Live!” broadcast, and upcoming live broadcast of “Peter Pan.” He joined NBC Universal in January 2011, and has since been responsible for primetime, late-night and scripted daytime programming as well as other network operations.

The LiveTV:LA conference, presented by “TVNewsCheck” and Spots Video Group in association with Variety and Variety 411, will gather senior executives in television entertainment, news, sports and second-screen media to discuss the changing experience, audience, production and monetization of live TV programming. Additional speakers include David Neal (Fox Sports), David Hill (National Geographic Channels, “American Idol”), Stacey Foster (“Saturday Night Live”) and Dan Goldberg (Freemantle).

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