Latam TV Buyers Summit targets fast-growing Latin America market
Targeting Latin America, one of the fastest-growing TV markets in the world, MipTV and Mipcom organizer Reed Midem is launching MipCancun, its first regional TV mart in nearly 15 years.
Also known as the Latam TV Buyers Summit, the curated and highly-select MipCancun will take place Nov. 19-21 at the Caribbean sea-facing JW Marriott Cancun Hotel, playing host to acquisition executives from up to 40 channels in 15 different countries in Latin America, as well as a maximum of 40 distributors of international programming, drawn from all over the world.
The two-and-a-half-day summit will focus on all types of programming save sports TV: Scripted and unscripted programming, including fiction, formats, factual and kids’ entertainment.
Though MipCancun will have a small conference component, core business will turn on one-to-one meetings arranged by Reed Midem, said Jerome Delhaye, director of the Reed Midem entertainment division.
Taking place between content producers/distributors and Latin American acquisition execs, pre-scheduled meetings will match buyers and sellers, who will receive a set agenda, enabling both sides to network, advance strategic discussions, develop new relations, and strike new programming and co-production deals.
The last looks increasingly key as Latin America’s biggest players push into premium high-end drama production.
Reed Midem has conducted extensive research about buyers’ specific acquisition needs, Delhaye said.
Coming to Latin America – and Mexico in particular – Reed Midem looks like it is arriving at the right place at the right time. Brazil already hosts a flourishing late February/early March Rio Content Market.
Driven by Latin America’s swelling middle classes, pay TV — which now has about 68 million subscribers — is growing at an annual 11%, per an August report from Latin America — Digital Media and Pay TV Market.
16.4 million in 2014, primary pay TV homes in Mexico will surge to 20.9 million by 2018, IHS Technology estimates. $16.95 billion in 2014, combined net advertising revenues in Mexico, Brazil, Argentina and Chile will swell to $20.3 billion by 2018, it IHS Technology added.
In March, Mexico’s TV-telco watchdog, the Federal Telecommunications Institute (IFT), authorized the launch of two new free-to-air broadcast networks in Mexico. They are skedded to air from late 2015. If they follow the pattern of most channel launches, in at least first-phase growth the new channels will depend on acquisitions to fill grids and fire up ratings.
Reed Midem has recently worked closely with Latin America: Argentina was its Mipcom Country of Honor last year; Mexico will follow suit in 2014.
“There is increasing interest in the Latin American television market and Reed Midem is committed to servicing the needs of international companies looking to do business with their Latin American counterparts,” noted Laurine Garaude, director of Reed Midem’s Television Division. “MipCancun underlines that commitment to Latin America in a year when we, in partnership with ProMexico, are also putting Mexico in the Spotlight as Mipcom’s country of honor.”
“We have developed a deeper knowledge of the region and see tremendous growth, in terms of the quality of what is produced and the number of deals made between this region and the rest of the world,” Delhaye added.
Not all Latin American acquisition execs make the long trek to Mip or Mipcom, as Delhaye acknowledged.
Among other reasons for MipCancun, the established big TV markets cannot always afford the opportunity to spend quality time with clients; rampant growth in Latin America makes it hard for international TV execs to keep on top of key channel launches, and fast-evolving buyer needs: illustrating all the more need for a curated TV market.
Reed Midem is already working on MipCancun’s list of distribution and acquisition execs. The participant lineup will probably close a week-or-so after Mipcom, Delhaye said.