Sony Pictures Television sells horror gameshow to first int'l buyer
The deal was struck by SPT Productions Germany, which will produce a two-hour special for ProSieben to air in March. The German version will be called “Scream! If You Can,” and be filmed in partnership with the show’s creators, Gogglebox Entertainment, in the U.K.
Astrid Quentell, managing director and senior VP, production, Germany, Sony Pictures Television, said: “‘Release the Hounds’ caused a stir when we first pitched the format, it is unlike anything else on TV with its unique mix of horror and game play. ProSieben is the perfect partner as we set out to terrify German audiences with the scariest gameshow in television.”
VP entertainment ProSieben, Daniel Rosemann: “Once again ProSieben is leading the way in entertainment innovation. With ‘Scream! If You Can’ this new mystery genre will celebrate its debut on German television for the first time.”
“Release the Hounds” sees contestants enter a forest at dusk where they face terrifying challenges to get their hands on money locked in chests. But, if they want to keep it, they then have to out-run a pack of hounds guarding the loot.
“Release the Hounds” first debuted on ITV2 in October last year as a special, which close to doubled its audience during the week and generated the U.K.’s number one trend on Twitter during broadcast. On the back of this success, ITV2 last week ordered a full series for 2014.
The format was created by Gogglebox Entertainment, a joint venture with SPT. The format is distributed globally by SPT.