Pretty Little Liars

ABC Family’s “Pretty Little Liars” has built its cult following around social media, so it’s only natural that it would have a sponsor-backed push for its upcoming fifth season.

Audi has partnered with the popular teen drama on a live second-screening viewing experience and will be sharing exclusive show content via Shapchat for nearly all episodes of the new season, which premieres tonight at 8 p.m.

The partnership between Audi and ABC Family marks the first time that official content from the heavily Tweeted TV drama will be on Snapchat and the first time Audi will surround a scripted TV show for a season.

Previous “Pretty Little Liars” related partnerships have included a clothing line created by show costume designer Mandi Line that was based around the four main characters.

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