Pinterest is taking a role in a TV program.
The image-sharing social-media site will play a central part in “We’re Moving In,” a new six-episode unscripted series set to launch on A+E Networks’ FYI in the future. In the half-hour series, two people set to move in together will use Pinterest to seek out decorating and furnishing ideas, sample paint colors and more.
The series, developed internally by the new network, which is expected to launch on the outlet currently known as Bio this summer, will look at newly married couples, new roommates and even blended families who must now take up residence together. In each episode, the parties will build a shared Pinterest board to kick off the process.
“Pinterest is a visual discovery tool people use to find the things they love and go do those things in real life,” said Everett Katigbak, brand manager at Pinterest. “‘We’re Moving In’ is a creative look at people taking that mission offline, as well as a great example of how a network can integrate with Pinterest to drive inspiration and action.
Gena McCarthy and Lauren Wohl will serve as executive producers of the program for FYI.