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Peter Aronson Joins IFC as Programming Exec VP

After eight years at startup ventures, Peter Aronson is returning to the TV exec ranks, joining IFC as its L.A.-based exec VP of original programming and production.

Aronson will help spearhead the AMC Networks cabler’s expansion of original comedy series, building on the foundation of “Portlandia” and the upcoming “Garfunkel and Oates.” He reports to IFC president Jennifer Caserta.

“IFC is increasingly defined by our ‘slightly off’ approach to original programming, so having the right creative executive running this critical function is so important for our continued growth and success,” Caserta said. “Peter has a terrific record of developing distinctive programming that connects with viewers, and will help us build on our strong momentum by expanding our array of original shows.”

Aronson spent the past two years as exec VP of Alloy Digital (now Defy Media). Before that he co-founded the management-production company Generate with Jordan Levin. Levin last month also returned to the exec world as the No. 2 at Xbox Studios to Nancy Tellem.

Prior to launching Generate, Aronson held exec roles at Walt Disney TV and Touchstone TV, and he headed the Regency TV joint venture of Fox and New Regency. He also spent three seasons as exec producer of the Fox/Regency comedy “The Bernie Mac Show.”

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