‘Outlander’ Sets Starz Ratings Record for Multi-Platform Viewing

Outlander attracts Women with Female Protagnist

Boosted in part by an extensive free sampling campaign, time-travel drama “Outlander” has gotten off to an encouraging start for Starz — becoming the premium cabler’s most popular series premiere in its history when all multi-platform viewing is counted.

Nielsen estimates that more than 720,000 watched the series opener of “Outlander” on Saturday night, and a total of 2.3 million watched during its opening weekend on the Starz flagship channel alone. Roughly 51% of those adults watching were female, the network said.

Early reporting of the week-long on-demand, online platforms and affiliate TVE services yielded an additional 1.4 million to date, bringing the total to 3.7 million and counting.

SEE ALSO: ‘Outlander’ Producer Ron Moore on Adapting the Bestseller for Starz, Dispelling ‘Game of Thrones’ Comparisons

The previous high for Starz was the January premiere of “Black Sails, which drew 3.5 million multi-platform viewers for its premiere. That show drew more viewers in its regular-timeslot premiere (850,000), but television usage levels are much higher at that time of the year.

“Outlander” is based on the novels of the same name by Diana Gabaldon. It takes place in 1945, when World War II nurse Claire Randall finds herself transported back to 1743 Scotland.

Starz ordered a 16-episode first season of “Outlander.” It airs Saturdays at 9 p.m.

SEE ALSO: Starz’s ‘Outlander’ Woos Women with Strong Female Protagonist

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  1. Julie Anderson says:

    I am absolutely enthralled with the series which is adapting the books (I’ve read them all) beautifully. The casting and acting is great! The scenery amazing! Wonderfully entertaining and engrossing. Hope we get many more seasons … the story continues.

  2. Quite interestin but utterly bad acting.

  3. Terrie Smith says:

    I read Diana Gabaldon’s Outlander many years ago. I have waited for over 15 years for it to be made into a T.V. series. It is the best written novel I have ever read and the series is outstanding in my opinion. I ordered STARZ especially so that I could see this divine book come to life…the casting is spot on, the acting is superb…..

  4. Laura Carmichael says:

    My husband and I watched the premiere of Outlander both online, and then again when Starz aired it. We both found it to be, in my husband’s pithy exclamation as the end credits rolled, “Excellent!” And we both want to see more, much more… This is riveting, intelligent, surprising storytelling at a very high level of quality and intentionality. Which was expected, coming from Ron D. Moore and Maril Davis. More, please!

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