Nickelodeon’s deal with Awesomeness underscores how traditional TV outlets and Internet hot shots are increasingly finding common ground on projects. Awesomeness, a unit of DreamWorks Animation, has produced a weekly sketch comedy series for Nickelodeon that featured the Terry the Tomboy character. The telepic is set to air June 21.
Nickelodeon’s pact with Awesomeness underscores how much traction the multichannel digital network has with the demo that Nickelodeon and Disney Channel used to thoroughly dominate. Awesomeness, meanwhile, has gained invaluable exposure for a highly marketable property through Nickelodeon’s broad reach in TV.
“Terry the Tomboy embraces one of Nickelodeon’s many hilarious characters that has experienced enormous popularity on our air and online,” said Russell Hicks, Nickelodeon’s prexy of content development and production. “Our audience will soon see a new side to Terry’s offbeat world where she must decide between being true to herself – or changing to obtain acceptance from others.”
Pic features the title character dealing with her first crush. Johnson stars with a mix of established thesps and AwesomenessTV players: Charlie Depew, Noland Ammon and Audrey Whitby. Awesomeness topper Brian Robbins exec produces with Joe Davola and Shauna Phelan. Wade Randloph (“Rick and Morty”) penned the script.
Attracted by Awesomeness’ roster of kid- and family-friendly properties, DWA acquired the company last year for $33 million.