NBC’s ‘The Blacklist’ Sets DVR Playback Record

"The Blacklist" Enters Make or Break

The Jan. 20 episode, sans a 'Voice' lead-in, swells to 14.3 million viewers and a 3.9 rating in 18-49

NBC’s “The Blacklist” continues to burnish its credentials as the TV season’s hottest new show, setting a DVR playback for its second original episode of the year.

“The Blacklist” padded its same-night viewership total for the Jan. 20 installment by 5.430 million — a record for any U.S. broadcast or cable series, according to Nielsen — going from 8.83 million in the previously reported “Live + same-day” ratings to 14.26 million in “Live+3,” or three days’ worth of DVR playback.

This narrowly tops the previous record, also set by “The Blacklist,” of a L+3 gain of 5.426 million viewers. In fact, “The Blacklist” now accounts for the seven biggest total-viewer increases of all time.

The surge for a January episode is noteworthy because it comes at a time when “The Blacklist” does not benefit from a “The Voice” lead-in. So, while the James Spader drama’s same-night averages (2.3 in 18-49, 8.83 million viewer overall) were below what it did when the music contest funneled into it a considerably larger base of viewers, “Blacklist” clearly has a large group of followers who make sure to catch up on their DVRs, irregardless of when it airs.

On a percentage basis, the L+3 lift for the Jan. 20 episode of “The Blacklist” stands at 61% in total viewers and 70% in adults 18-49 (2.3 to 3.9) — both highs for the show.

For the season, “The Blacklist” is the top-rated new series in key demos as well as total viewers. Competitively on Jan. 20, it bested the season finale of Fox’s “Sleepy Hollow” — perhaps the second most impressive newcomer of the season — by 17% in L+3 18-49 rating (3.90 to 3.34).

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  1. Ted G. says:

    irregardless isn’t a word; your teachers should have told you

  2. snappy says:

    For regular TV it is interesting, acting and storylines are great, Spader is SPADER, and I DVR it all the time.

  3. tony says:

    Irregardless is not a word.

    I almost made it through without pointing out a a mistake. Almost.

  4. Krystal Silaghi says:

    I’m a little tired of reading that The Blacklist’s great ratings are because of “The Voice lead-in.” Not everyone watches mindless drivel that is reality television. Just once, I would like to read an article about The Blacklist, where the author is giving credit to the incredible show, actors, writing, etc. This article came closer than most, but the author still felt the need to mention the aforementioned drivel. Incidentally, “irregardless” is not a word.

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