NBC, CBS Scramble for the Next Big Awards Show

Ellen Academy Awards
Kevin Winter/Getty Images

Think the awards-season jockeying ended with the Oscars? Think again.

Competition among the networks for kudocasts is heating up because live events with celebrities are highly conducive to second-screen activity (aka snarky live tweeting).

NBC and CBS in particular are parrying with startup events that take aim at established franchises: The Eye has partnered with Dick Clark Prods. to launch the Hollywood Film Awards, which will air in the fall in the hope of becoming a pace setter for movie awards season — and in so doing steal some thunder from NBC’s Golden Globe Awards in January.

NBC has returned the favor by teaming with Ryan Seacrest Prods. and Clear Channel for the iHeart Radio Music Awards, to air live from the Shrine Auditorium on May 1.

That’s a salvo lobbed at CBS’ crown-jewel kudocast, the Grammys.

Ready, aim … envelope please!

 

Filed Under:

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More TV News from Variety

Loading