Think the awards-season jockeying ended with the Oscars? Think again.
Competition among the networks for kudocasts is heating up because live events with celebrities are highly conducive to second-screen activity (aka snarky live tweeting).
NBC and CBS in particular are parrying with startup events that take aim at established franchises: The Eye has partnered with Dick Clark Prods. to launch the Hollywood Film Awards, which will air in the fall in the hope of becoming a pace setter for movie awards season — and in so doing steal some thunder from NBC’s Golden Globe Awards in January.
NBC has returned the favor by teaming with Ryan Seacrest Prods. and Clear Channel for the iHeart Radio Music Awards, to air live from the Shrine Auditorium on May 1.
That’s a salvo lobbed at CBS’ crown-jewel kudocast, the Grammys.
Ready, aim … envelope please!