After establishing deals with Comcast’s NBCUniversal and 21st Century Fox in recent months, Nascar is turning its attention to international opportunities: The racing organization said it selected IMG to help it navigate pacts with foreign broadcasters as its international agreements are set to expire at the end of the 2014 season.
Currently, NASCAR races are broadcast in more than 175 countries through more than 20 broadcast partners worldwide. IMG will begin assisting NASCAR with creating and executing a new international media strategy for 2015 and beyond.
IMG will work to secure broadcast exposure for Nascar’s national series as well as other Nascar series in hundreds of countries across the globe outside of North America and South America, including countries which have not broadcast Nascar content in the past.
These new international broadcasting rights will coincide with the domestic broadcasting rights partnerships with FOX and NBC announced last summer. Beginning in 2015, Fox Sports holds the rights to the first 16 Nascar Sprint Cup Series points races, the first 14 Nascar Nationwide Series races and the entire Nascar Camping World Truck Series season. Starting the same year, the NBC family of networks will be home to the final 20 races of the Nascar Sprint Cup Series season, including its season-ending championship event which will return to network television in 2015 for the first time since 2009. Among other Nascar series, NBC holds the rights to the final 19 races of the Nascar Nationwide Series.
The agreement with IMG is said to be for ten years. IMG is part of WME.