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MTV’s ‘Teen Wolf’ Hits Series High, Tops Timeslot in Target Demos

Talkshow 'Wolf Watch' scores well in its debut, holding more than 60% of drama's audience

Fans of MTV’s “Teen Wolf” were howling Monday night as the show returned for the back half of its third season with its largest audience to date.

According to Nielsen estimates, “Teen Wolf” averaged 2.43 million viewers on Monday, beating the show’s previous high of 2.35 million set with the premiere of its third season last June.  The uptick seemed to be driven by teens, as Monday’s telecast set a series high among the 12-17 crowd (3.6 rating/12 share, or about 877,000 people in this age group).

In the net’s core demo of persons 12-34, “Teen Wolf” did a 1.9 rating/5 share, virtually matching its third-season premiere as its top score to date. It was the No. 1 series in its 10 p.m. timeslot (broadcast or cable) and ranked second overall among series for the night, behind only the season premiere of ABC’s “The Bachelor.”

According to Social Guide, a social-media tracker, “Teen Wolf” was the most social entertainment program of the night, with nearly 1.2 million tweets — a 25% spike over its previous high.

At 11 p.m. on Monday, following the “Teen Wolf” season premiere, the debut of post-program talkshow “Wolf Watch” averaged a pretty good 1.49 million viewers — meaning roughly 61% of the show’s audience hung around.

In 2013, “Teen Wolf” averaged 1.909 million viewers for its original episodes, according to Nielsen, and that number grew to 2.904 million when all same-week DVR playback is counted. It was MTV’s fourth most popular series (and first among scripted shows), trailing “Teen Mom,” “Catfish” and “Buckwild.”

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