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MTV to Televise Dance Music Fest Tomorrowland

LONDON — MTV has taken exclusive broadcast rights in international territories to electronic dance music festival Tomorrowland 2014. It will rep the first time that the event has been televised.

Two hours of festival footage will air as part of the “MTV World Stage” franchise, which runs across MTV’s 60-plus international channels in nearly 170 territories. The two, 60-minute “World Stage: Tomorrowland” specials are scheduled to premiere in August.

MTV is also developing a documentary celebrating Tomorrowland’s 10-year history, which is expected to be released in late 2014.

“Tomorrowland is a festival in a category of its own, so we’re excited to bring this content to MTV’s international audiences,” said Bruce Gillmer, exec VP of talent and music programming/events, Viacom Intl. Media Networks.

“Electronic dance music has been part of MTV’s repertoire for almost two decades, stretching right back to the early years — particularly in Europe. So working with Tomorrowland is a perfect fit, and connects us with the new generation of EDM fans and followers around the world.”

Tomorrowland, which won its third best music festival award at the IDMA in Miami last week, celebrates its 10th anniversary this summer. The Belgian festival sold its 360,000 tickets available for the 2014 edition in less than one hour to guests from over 190 countries.

This autumn Tomorrowland will be exported for the second time as TomorrowWorld to the Chattahoochee Hills close to Atlanta, U.S.

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