You will be redirected back to your article in seconds

MTV Taps Nickelodeon Alum Jane Gould to Head Research

After 15 years with Nickelodeon, Jane Gould is moving to MTV to head its research division.

As senior VP of consumer insights and research, Gould will oversee all measurement and audience-related studies for MTV, MTV2, MTVU and MTV.com. She previously spearheaded the same activities for Nickelodeon Group.

She reports to MTV prexy Stephen Friedman.

“With Jane’s extensive experience and her ability to tease out the elements that could truly explode in culture, she’s the perfect person to join MTV as the brand continues its course of constant evolution,” he said.

Gould joined Nickelodeon’s U.S. operation in 1999 after working for the kidvid giant in Australia. Before that, she ran her own research consulting shingle, Looking Glass Insights, in Oz.

More TV

  • 'Avengers: Infinity War' Clip: Doctor Strange,

    'Avengers: Infinity War' Clip: Doctor Strange and Bruce Banner Explain Thanos to Tony Stark

    After 15 years with Nickelodeon, Jane Gould is moving to MTV to head its research division. As senior VP of consumer insights and research, Gould will oversee all measurement and audience-related studies for MTV, MTV2, MTVU and MTV.com. She previously spearheaded the same activities for Nickelodeon Group. She reports to MTV prexy Stephen Friedman. “With […]

  • AMERICAN IDOL - "114 (Top 10

    'American Idol' Recap: Top 10 Revealed

    After 15 years with Nickelodeon, Jane Gould is moving to MTV to head its research division. As senior VP of consumer insights and research, Gould will oversee all measurement and audience-related studies for MTV, MTV2, MTVU and MTV.com. She previously spearheaded the same activities for Nickelodeon Group. She reports to MTV prexy Stephen Friedman. “With […]

  • THE BRIDGE - "Calaca" - Episode

    Endemol Shine Builds ‘The Bridge’ In Asia

    After 15 years with Nickelodeon, Jane Gould is moving to MTV to head its research division. As senior VP of consumer insights and research, Gould will oversee all measurement and audience-related studies for MTV, MTV2, MTVU and MTV.com. She previously spearheaded the same activities for Nickelodeon Group. She reports to MTV prexy Stephen Friedman. “With […]

  • Martha Stewart

    TV News Roundup: Martha Stewart Joins 'Chopped' as Guest Judge

    After 15 years with Nickelodeon, Jane Gould is moving to MTV to head its research division. As senior VP of consumer insights and research, Gould will oversee all measurement and audience-related studies for MTV, MTV2, MTVU and MTV.com. She previously spearheaded the same activities for Nickelodeon Group. She reports to MTV prexy Stephen Friedman. “With […]

  • Stephen CurryESPY Awards, Arrivals, Los Angeles,

    Steph Curry Closes Multi-Year Production Deal With Sony

    After 15 years with Nickelodeon, Jane Gould is moving to MTV to head its research division. As senior VP of consumer insights and research, Gould will oversee all measurement and audience-related studies for MTV, MTV2, MTVU and MTV.com. She previously spearheaded the same activities for Nickelodeon Group. She reports to MTV prexy Stephen Friedman. “With […]

  • Roseanne revival

    Delayed Viewing Ratings: 'Roseanne' Continues to Dominate

    After 15 years with Nickelodeon, Jane Gould is moving to MTV to head its research division. As senior VP of consumer insights and research, Gould will oversee all measurement and audience-related studies for MTV, MTV2, MTVU and MTV.com. She previously spearheaded the same activities for Nickelodeon Group. She reports to MTV prexy Stephen Friedman. “With […]

  • Westworld Season 2

    'Westworld' Season 2 Premiere Ratings Steady With Season 1

    After 15 years with Nickelodeon, Jane Gould is moving to MTV to head its research division. As senior VP of consumer insights and research, Gould will oversee all measurement and audience-related studies for MTV, MTV2, MTVU and MTV.com. She previously spearheaded the same activities for Nickelodeon Group. She reports to MTV prexy Stephen Friedman. “With […]

More From Our Brands

Access exclusive content