Mipcom Briefs: Mark Burnett Pacts with Bell Media; ‘Ellen DeGeneres’ Heads to Asia

Mark Burnett’s United Artists Media Group has cut a deal with Canada’s Bell Media to develop programs for worldwide audiences.

Deal calls for United Artists Media Group — the newly formed venture of Burnett, MGM TV and Hearst Corp. — to work with Omnicom Canada’s Highway Entertainment in developing a range of programs and formats for the Canadian market with an eye toward exporting them around the world. Bell Media is the parent company of Canuck broadcaster CTV.

The partners are already working on several pilots.

“We are thrilled to partner with Mark Burnett, a pioneer in format television, and United Artists Media Group, along with Canada’s Highway Entertainment,” said Phil King, prexy of sports and entertainment programming for Bell Media.“With enormous pedigree and an incredible track record for hit format creation, we look forward to not only developing content for our own market, but internationally as well.”

Said UAMG’s international topper C. Scott Cru: “CTV and Omnicom are important strategic partners for United Artists Media Group. CTV’s desire to produce more original content and Highway Entertainment’s ability to come in with funding is something we are really excited about.”

In other Mipcom news:

  • Warner Bros. cut a deal with Lifetime Asia to carry day-and-date episodes of “The Ellen DeGeneres Show” talker (pictured). Deal will make the show available on the A+E Networks channel in Brunei, Hong Kong, Indonesia, Macau, Malaysia, Myanmar, Papua New Guinea, Singapore, Thailand and the Philippines.
  • FremantleMedia continues to spread its wings in Asia, with 25 format deals inked in the region during the past year. The latest pact is a deal with Laos’ LNTV3 for the “Got Talent” franchise.
  • FremantleMedia Latin America has set a partnership with 360Powwow to develop shows for the Latam market. Deal calls for Nina Garcia, creative director of Marie Claire magazine and a judge on “Project Runway,” to focus on fashion-specific content for the pair.

 

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