MIP TV: FremantleMedia Takes International Format Rights to ‘Punk’d’

miptv logo

CANNES — FremantleMedia has inked a format acquisition deal with Katalyst Network, co-founded by Ashton Kutcher and Jason Goldberg, and MTV for the international rights (excluding North America) to the hidden-camera reality show “Punk’d.” FremantleMedia will launch the title at MIP TV.

Having launched on MTV in 2003, “Punk’d” became a breakout hit. Victims of the series, which features pranks being played on unwitting celebrities and friends, have included Justin Timberlake, Jessica Alba, Kate Beckinsale, Katie Holmes, Zac Efron and John Cena.

Vasha Wallace, senior VP, global acquisitions and development at FremantleMedia, said: “The timing is absolutely perfect to launch the ‘Punk’d’ format globally. With all of the advances in cameras and technology, there is a huge amount that we can do with this show.”

Caroline Beaton, senior VP, international program sales, Viacom Intl. Media Networks, said: “There is more international interest than ever before in acquiring MTV formats.”

Filed Under:

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More TV News from Variety

Loading