CANNES — FremantleMedia has inked a format acquisition deal with Katalyst Network, co-founded by Ashton Kutcher and Jason Goldberg, and MTV for the international rights (excluding North America) to the hidden-camera reality show “Punk’d.” FremantleMedia will launch the title at MIP TV.
Having launched on MTV in 2003, “Punk’d” became a breakout hit. Victims of the series, which features pranks being played on unwitting celebrities and friends, have included Justin Timberlake, Jessica Alba, Kate Beckinsale, Katie Holmes, Zac Efron and John Cena.
Vasha Wallace, senior VP, global acquisitions and development at FremantleMedia, said: “The timing is absolutely perfect to launch the ‘Punk’d’ format globally. With all of the advances in cameras and technology, there is a huge amount that we can do with this show.”
Caroline Beaton, senior VP, international program sales, Viacom Intl. Media Networks, said: “There is more international interest than ever before in acquiring MTV formats.”