Microsoft has plans to promote its Surface tablet device to World Cup aficionados.
The tech giant has struck a deal with news-and-culture outlet Fusion that will place the Surface on set and in the hands of the hosts during “The Soccer Gods,” a one-hour long program that is getting a daily primetime airing while the World Cup tournament is in full swing.
Hosts Simon Carr and Nando Vila will use the Microsoft Surface to showcase the sights and parties happening across Brazil during the massive soccer tournament, which regularly generates interest around the world. They will also use the Surface to interact with fans via social media using the @SoccerGods Twitter account and hashtag #BrazilLive.
Fusion said in late May it would take “Soccer Gods,” a weekly program,and run it every night in primetime for 33 evenings, a sign the network wants to use the World Cup to try and capture more audience.
Microsoft also has a signficant presence in the current Fox series, “24: Live Another Day.”