The show has had an uphill climb ratings-wise since its September debut. But the host is well-liked and the lifestyle-centric show has been generally well-received, so NBC is inclined to be patient and hope that the audience will build. The Peacock’s 11 O&O stations, covering top markets including New York, Los Angeles and Chicago, have given the show plum afternoon time slots.
The harder test for the show will be the renewal verdict among its non-NBC-owned station affils. But without much in the way of options on the horizon for fall 2015, it’s likely that “Meredith Vieira” affils will stay the course for at least another year, barring a dramatic ratings downturn.
“We are proud to have Meredith Vieira on our stations for a second season,” said Valari Staab, prexy of NBCUniversal Owned Television Stations. “Meredith is genuine, smart, warm and funny, and she has our strong support to help her continue to grow her show in this very challenging day part.”
“Meredith Vieira” in the most recent syndie ratings for the week ending Oct. 19 logged a 0.7 rating in the women 25-54 demo that is key for daytime shows. Warner Bros.’ new roundtable show “The Real” has narrowly outpaced “Meredith Vieira” among freshman talkshow strips for the season to date.
Disney/ABC Domestic Television has unveiled plans for a fall 2015 talker “The Fab” featuring Tyra Banks and a panel of lifestyle and pop culture mavens. That could be competition in some markets for the time slots held by “Meredith Vieira,” or for Queen Latifah’s yakker, now in its second season.