On New Year’s Day, two new Matthew McConaughey commercials for the Lincoln MKZ hybrid will debut during the college football games as part of a multiyear deal with the “Lincoln Lawyer” star. Directed by Nicolas Winding Refn (“Drive”), the spots feature McConaughey in deep thought, contemplating the purpose of the gas-saving automobile. According to him, “It’s not about tree hugging.”
“You gotta find that balance where taking care of yourself takes care of more than just yourself,” he drawls in a voice reminiscent of his “True Detective” character Rust Cohle.
In one spot, McConaughey drives the atmospherically rain-slicked streets of L.A. after exiting a restaurant (shot at Blair’s in Silver Lake), while the other has him surveying the L.A. skyline from the familiar vantage point of Griffith Park.
Earlier this year, the Oscar winner starred in another Lincoln ad, describing how to move forward with life, which requires “taking a step back.” This triggered an “SNL” parody by Jim Carrey, who pointed out irony in McConaughey’s new ad deal.
“Sometimes you gotta go back to actually move forward,” Carrey said. “I mean, take a big step back. Like go from winning an Oscar to doing a car commercial.”
McConaughey said earlier that he appreciates the ability to be himself in these commercials.