Mark Pedowitz: The CW Audience is ‘Broadening Out’

Supergirl Crossover CW

'Breaking Pointe' cancelled, while exec feels 'bullish' about 'Flash' series prospects

For a net known for sudsy young adult dramas, CW prez Mark Pedowitz quipped that his head of sales is “very happy these days” as the net continues to broaden out its core audience to include more men and adults beyond the 18-34 age bracket. CW credits this broadening to programs like “Arrow,” along with broader comedic shows like the revived “Whose Line.”

Nevertheless, the CW knows where it’s strengths lie: “We are a high concept/fantasy meets serialized drama” programmer, the topper told journos at the CW’s TCA exec session. “We look for those type of shows.”

Much of the executive session focused on the status of current and developing series. Pedowitz informed journalists that ballet reality show “Breaking Pointe” has been cancelled after struggling to gain traction on the net’s airwaves, despite a strong showing on digital platforms.

“I wish it did better,” Pedowitz lamented. “I am a big fan of the show. Docusoaps are very hard for broadcast networks to get going, as opposed to cable.”

Decisions regarding the renewals of hourlong dramas “Beauty and the Beast” and “Carrie Diaries” will be made in May, and Pedowitz offered little hint as to which way the network is swaying aside from being “happy” with the creative direction of the shows. Pedowitz said he feels “bullish” about the prospects of “Arrow” spinoff “Flash” making it to series, and dispelled any concerns that Fox’s Batman origin series “Gotham” will overlap conceptually with CW programs, many of which hail from the DC Comics universe. Lauren Graham’s CW adaptation of her book “Someday, Someday” has made some progress — the script is in, Pedowitz said, calling it “excellent.”

The prez also joked about the consistently high ratings of “Supernatural,” saying that so long as the actors have steam in them, he hopes to keep the show going.

Pedowitz also tackled the topic du jour at TCAs — pilot season. He explained that the pilot process has been “very efficient” for the CW, as a solid number of pilots are ordered to series at the net — often more than half.

“I hope it works out well [for Fox],” Pedowitz said, referring to Fox head Kevin Reilly’s remarks about ditching pilot season entirely. “But pilot season works well for us…You learn things you wouldn’t see otherwise.”


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  1. Vicki Fairless says:

    I’m so disappointed in the CW network for even thinking about getting rid of BATB. This show is the only good show they have now. Supernatural used to be my favorite, but the stories are tiresome and boring. I love the actors and would like to see them in something else. Arrow was great at first, but now its hard to follow the story line and the led has no real love interest that I would like him to pursue. I loved the vampire diaries

  2. Tyler says:

    “Supernatural” is one of the CW shows that I have been faithfully following since its inception. This show is addictive mainly because of the talented cast plus the chemistry among the characters and obviously the creative writing and compelling story-line. That’s what keeping the consistently high ratings. “Beauty and the Beast”, having almost the same ingredients, is my second favorite show which I hope the future executive decision to be made will be favorable to the royal fans in May. Despite the lack of promotions on this show, the fans keep it alive by winning two People’s Choice Awards in desperation to save it. PCA cannot change the low ratings unless the show offers the same kind of creative writing and compelling story-line as in “Supernatural”. “Beauty and the Beast” has the potential to be a great show and the awesome cast and crew deserve another chance. All my favorite shows have been continuously on the air for at least five years, and I certainly hope that CW’s final decision regarding “Beauty and the Beast” will help me add one more on my list. Sincerely,

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