Globo exec’s mission: Spearheading overseas expansion at Globo paybox Globosat
MADRID – Marcelo Spinola, one of the driving forces behind the international growth of TV Globo Internacional, the Brazilian TV giant’s overseas market channel, has been named director for international channels at Globosat, the biggest pay TV company in Brazil.
Distributed to 15.7 million homes in Brazil, Globosat is seen by over 16.5 million viewers daily. Its 33-channel portfolio already includes 18 in HD, nine pay-per-view and six on-demand services and an international feed for overseas soccer fans.
The former director of Globo TV Internacional, Spinola previously served as head of new business at Globosat for five years where he participated in the launch of the Brazilian version of the USA channel, a joint venture of USA and Globosat now known as Universal Channel, plus Canal Brasil, which has grown into a key channel showcase for national films/TV series, and PPV service Premiere.
Spinola’s new brief: Oversight of Globosat’s international channel expansion, developing projects and market opportunities for Globosat outside Brazil.
“Marcelo Spinola is totally qualified to contribute to the expansion of our business outside the country, not only because he has actively participated in this work previously, but he also brings the knowledge acquired at the expansion of the Globo TV Internacional channel,” said Alberto Pecegueiro, Globosat generla director.
Spinola added: “This will be a big challenge. I believe that there are many opportunities on the international market for a world-class company as Globosat. The goal is to take a management model and the quality of Globosat TV programming, which launched dozens of successful pay TV channels in Brazil, and allied with strategic partners, achieve enormous success in the pay TV market abroad.”
At TV Globo Internacional, or as Globo director of international distribution, Spinola was responsible for launching TV Globo Internacional in Portugal and France’s IPTV markets and, of U.S. deals, inking carriage on Verizon’s triple-play FiOS TV platform for 18 U.S. markets, including New York, L.A., Philadelphia and Dallas.