Keshet Intl. has inked a wide-ranging, multi-territory agreement with Universal Music Group for representation rights to all contestants appearing on Keshet’s singing competition series “Rising Star.”
In the U.S., where “Rising Star” just premiered on ABC, warblers from the show will record for UMG subsidiary Capitol under a deal with Keshet DCP, the production company behind the ABC series. The Keshet Intl.-UMG deal excludes Israel, where the show originated.
Sammy Nourmand, chief operating officer of Keshet U.K., said, “We are very confident that we have found the right global music partner for ‘Rising Star’ in Universal Music Group. The show is completely interactive and judged by its viewers – so having a music partner that buys into its unique proposition was vital.”
“Rising Star” shattered records in Israel last September when it debuted locally as “Kochav HaBa,” earning a peak audience share of 58% during its season finale. The program, in which the fate of performers hinges on real-time audience voting via an integrated smart phone app, went on to sell to more than 25 territories, and is reportedly the fastest-selling talent show in history.
“In ‘Rising Star,’ Keshet Intl. has created a truly original format which reinvents viewer engagement. Finding and developing exciting new artists is at the heart of everything we do,” said Max Hole, chairman-CEO of UMG Intl.