Following a stretch of newsie weeks with the missing Malaysian flight and the fiasco surrounding Los Angeles Clippers owner Donald Sterling, the May 12-18 frame was a lackluster one for all the cable news networks.
Fox News continued to dominate in all categories and dayparts, but that doesn’t mean it couldn’t use some new younger viewers. Last week, Fox News Channel’s total-day audience among adults 25-54 (174,000) was its smallest in more than 12 years for a non-holiday week.
(Since the week before the terrorist attacks in September 2001, the only frame in which Fox News attracted a smaller demo audience than last week was Christmas week 2012, when it drew 167,000.)
MSNBC, meanwhile, suffered through one of its lowest-rated weeks in recent years. Its 105,000 viewers in the 25-54 demo was just 5,000 above its low-water mark since 2007, according to Nielsen. The net’s lightest week in 2014 was 102,000 for a week in April.
CNN was the lowest-rated news net in the demo (96,000) but it didn’t flirt with weekly lows; it had drawn a smaller audience on six occasions in 2014.
Among all cable networks last week in total-day averages, Fox News ranked sixth in total viewers (909,000), while MSNBC was 30th (327,000) and CNN ran 34th (313,000).