HBO is looking to bring more of a worldwide focus to its distribution strategies with the appointment of company vet Tom Woodbury as president of global distribution.
Woodbury will now oversee international and domestic distribution operations, with toppers Simon Sutton (president of international) and Shelley Brindle (exec VP of domestic) reporting to him. The move comes as recognition that domestic and international concerns are becoming more aligned at a time when broadband and over-the-top options are poised to become a bigger piece of the pie for the premium cable giant.
Woodbury was most recently general counsel and exec VP of network business affairs. He’ll continue to oversee biz affairs and report to CEO Richard Plepler.
Woodbury “has long been a central participant in shaping HBO’s strategy,” said Plepler. “Additionally, he has proven to be an invaluable advisor to many and we are fortunate that he will now lend those talents to leading an even larger team. By aligning these groups more closely, we are even better positioned to take full advantage of the exciting business opportunities before us.”
HBO’s distribution units previously reported to Eric Kessler, the former HBO co-president who exited the company last September. But Woodbury’s responsibilities are focused on distribution only while Kessler’s role oversaw marketing and homevid as well.
Woodbury has been with HBO since 1981. He moved up the legal and affiliate sales ranks and was named general counsel in 2008.