Hasbro’s ‘Transformers’ Returns to Cartoon Network

Hasbro Transformers: Robots in Disguise to

'Transformers: Robots in Disguise' to debut on Cartoon Network, instead of Discovery Family, in 2015

Hasbro Studios’ upcoming animated series “Transformers: Robots in Disguise” has a new home: Cartoon Network.

The series had originally been set to debut on Discovery Family, formerly The Hub, in spring 2015, but Hasbro Studios recently made the switch to Cartoon Network in order to better target the toy line’s core audience, boys.

The Hub’s daytime programming lineup had mostly attracted a younger girl and family audience, especially to hit shows based on “My Little Pony.”

Cartoon Network, on the other hand, is regularly tops with boys ages 6-11 and 9-14, who tend to buy the “Transformers” action figures.

“We felt it was incumbent on us to take advantage of the opportunity to put it on a top rated network that performed well with boys,” Stephen Davis, president of Hasbro Studios and global entertainment & licensing for Hasbro, Inc told Variety.

SEE ALSO: Hasbro to Launch ‘Transformers: Robots in Disguise’ Show in Spring 2015 (EXCLUSIVE)

“Transformers: Robots in Disguise” features the voices of Darren Criss (“Glee”), Constance Zimmer (“House of Cards”), Mitchell Whitfield (“TMNT”) and Ted McGinley (“Married with Children”), as well as a new brighter look for the robots and storyline that amps up the humor.

“We have spent a lot of time listening to what kids like about Transformers and they haven’t been shy about giving us their opinions, and we have listened,” Davis said. “‘Robots in Disguise’ is reflective all that we have learned in our conversations with kids.”

In the show, Bumblebee must step up to be a leader of the Autobots after “Transformers Prime” and save Earth from a new faction of Decepticons.

Davis stressed that the toymaker was still “110% committed to the success of Discovery Family. It’s in no way a reflection of our committment to the network.”

Hasbro has had a long relationship with Cartoon Network, the home of the toymaker’s “Beyblade” series. It also aired the original “Transformers” TV series.

Since 2010, all of Hasbro’s original “Transformers” series have debuted on The Hub kids cable network. The channel made the switch to Discovery Family last week.

Filed Under:

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 8

Leave a Reply

8 Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

  1. WickedH says:

    OK. I know this post is really old but maybe someone at Hasbro important enough (and gifted with more than two brain cells) will see this. First, the president of Hasbro is an absolute idiot if he thought My Little Pony attracted mostly girls. My sister and I (both girls naturally) couldn’t stand to watch more than an episode at a time, while our brother LOVED it. (Until season three, where most shows tend to lose their focus or zeal) Meanwhile, my sister and I absolutely adore Transformers, and even our mother got on the bandwagon for the Prime series. It seems Hasbro only listened to a select few of their fans, or don’t want to acknowledge the fanbase out there that goes against the grain.

  2. Eva says:

    to whom this may concern, probably Hasbro I love the plan for this new T.V. show but I have something to say about the whole boy’s liking transformers more than girls do because I a teen know many girls whom are indeed transformers ‘fangirls’ as we would say and I just so happen to one of these ‘fangirls’ so please take a girls opining as well before you say no girl likes the transformers because as I said before I know many who do.

  3. Nate says:

    Great investigative journalism here. As stated by others The Transformers began airing in 1984, 8 years before Cartoon Network debuted. Transformers: Armada, the fifth Transformers series to air in the United States, aired on Cartoon Network starting in 2002. The subsequent series of the Unicron Trilogy, Transformers: Energon and Transformers: Cybertron, as well as Transformers: Animated also aired on Cartoon Network. Three previous Transformers series, Transfomers: Beast Wars, Transformers: Beast Machines, and Transfomers: Robots in Disguise(2001) aired on Fox networks. Transformers: Prime aired on the Hub following the creation of the network after the cancelation of Transfomers: Animated on Cartoon Network. This all is easily found through Google, IMDb.com, and Wikipedia.

  4. compulsivecollector says:

    Seeing as how Cartoon Network debuted in 1992, I’m pretty sure it wasn’t airing the original Transformers series in 1984.

  5. Ian Isberto says:

    If only Cartoon Network relaunched The Hub as a programming block, now that the Discovery Family will return.

  6. Joe says:

    might want to double check that. Cause I was watching Transformers in syndication
    30 years ago. On WGN 9 and WTOG44 along with countless other viewers on many other networks when it was in syndication back in the 80s

  7. Amanda says:

    Really, a 22 year old Network was the original TV home of a 30 year old show? Do you maybe want to fact check that?

    • Night says:

      I remember thirty years ago Hasbro partnered up with Marvel and Sunbow productions to produce the Transformers cartoon after seeing how well the five part G.I JOE mini episodes has done but in the late 80s Marvel and Sunbow parted ways and so did most of Hasbro’s properties which were produced I wish Hasbro could work with MARVEL to bring them back home to where they belong.

More TV News from Variety

Loading