Hasbro Transformers

Transformers: Robots in Disguise” will be the name of Hasbro’s new animated series starring its shape-shifting characters.

The Hasbro Studios-produced series, which will bow on The Hub kids channel in spring 2015, will feature the voices of Darren Criss (“Glee”), Constance Zimmer (“House of Cards”), Mitchell Whitfield (“TMNT”) and Ted McGinley (“Married with Children”).

Hasbro is revealing new details of the project, first announced in March, as the company is about to head to the Licensing Expo in Las Vegas. Event takes place June 17-19 from the Mandalay Bay Convention Center. Hasbro has long seen animated series as a way to keep and grow a young fanbase around its Transformers outside of the megaplex and fuel interest in a merchandise program beyond just action figures.

Series will introduce a redesign of Bumblebee and introduce new Autobot characters Sideswipe and Fixit (see above).

Criss will voice Sideswipe, while Whitfield will bring Fixit to life.

Show takes place years after “Transformers Prime,” when Bumblebee is summoned to save Earth from a new faction of Decepticons and assembles a rogue team of young Autobots that includes a rebel bad boy bot, an elite guard cadet, a bombastic Dinobot and hyperactive Mini-Con to capture their new enemies.

Each new bot is a fully capable action hero but inexperienced in working together in a team, forcing Bumblebee to become both squad leader and coach, Hasbro said.

“Robots in Disguise’s” creative team includes kids programming vets Jeff Kline (“Transformers Prime”) as executive producer; producer Adam Beechen (“The Adventures of Chuck and Friends”); and Steven Melching, a writer on “Star Wars: The Clone Wars,” who will serve as the show’s story editor.

“Transformers” is celebrating its 30th anniversary this year. Paramount releases “Transformers: Age of Extinction” on June 27.

The Hub is a joint venture between Discovery Communications and Hasbro.

 

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