Hasbro to Launch ‘Transformers: Robots in Disguise’ Show in Spring 2015 (EXCLUSIVE)

Hasbro Transformers

Transformers: Robots in Disguise” will be the name of Hasbro’s new animated series starring its shape-shifting characters.

The Hasbro Studios-produced series, which will bow on The Hub kids channel in spring 2015, will feature the voices of Darren Criss (“Glee”), Constance Zimmer (“House of Cards”), Mitchell Whitfield (“TMNT”) and Ted McGinley (“Married with Children”).

Hasbro is revealing new details of the project, first announced in March, as the company is about to head to the Licensing Expo in Las Vegas. Event takes place June 17-19 from the Mandalay Bay Convention Center. Hasbro has long seen animated series as a way to keep and grow a young fanbase around its Transformers outside of the megaplex and fuel interest in a merchandise program beyond just action figures.

Series will introduce a redesign of Bumblebee and introduce new Autobot characters Sideswipe and Fixit (see above).

Criss will voice Sideswipe, while Whitfield will bring Fixit to life.

Show takes place years after “Transformers Prime,” when Bumblebee is summoned to save Earth from a new faction of Decepticons and assembles a rogue team of young Autobots that includes a rebel bad boy bot, an elite guard cadet, a bombastic Dinobot and hyperactive Mini-Con to capture their new enemies.

Each new bot is a fully capable action hero but inexperienced in working together in a team, forcing Bumblebee to become both squad leader and coach, Hasbro said.

“Robots in Disguise’s” creative team includes kids programming vets Jeff Kline (“Transformers Prime”) as executive producer; producer Adam Beechen (“The Adventures of Chuck and Friends”); and Steven Melching, a writer on “Star Wars: The Clone Wars,” who will serve as the show’s story editor.

“Transformers” is celebrating its 30th anniversary this year. Paramount releases “Transformers: Age of Extinction” on June 27.

The Hub is a joint venture between Discovery Communications and Hasbro.


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  1. Welcome Jungle Heat Weapon of Revenge hardcore fans!

  2. Luke says:

    What I really was hoping to see hasbro do someday is a prequel to the autobots and decepticons arriving to earth or their fight on cybertron.

  3. JMG says:

    What they should have done in the first place was a full season 3 of Transformers Prime and just continued on. Somewhere Hasbro Studios has screwed up. I don’t know if it’s studio politics or a blinking on their creative people. Nothing they have done since has even come close to what ‘Prime’ was and this new series is completely in the wrong direction.

  4. west says:

    is this a sequel series to prime beast hunters? why the backwards step in animation style?

  5. Mike says:

    Prime/Prime Beast Hunters were the best series to date (animation and storyline) our then 3,5 and 12 year olds all loved it as did I who has watched Transformers since it began back in the 80’s. so how do they follow up this amazing series……..by taking a step back in animation by 20 years, what next……black and white flip books???

  6. Umm, Sideswipe is not a new character. Just one we haven’t had recently in animation. Nice to have him back as a red sportscar.

  7. Luca says:

    No Optimus Prime? :( :(

  8. De'Viar says:

    Why Bumblebee? Why not Hot Rod? Ehh.. I’ll watch as long as it features the same voice cast writers and look of “Transformers: Prime”. I want it dark, grounded with little humor like “Transformers: Prime”.

  9. Cheryl Butler says:

    I have grown up with transformers and for the last few years my son, who is 9 has watched transformers prime and beast hunters we’ve both loved the series but I am very sceptical of the whole new look and design plus having no Optimus prime is a total mistake!!! Bring him back and keep to the old style.

  10. Pguest says:

    Would someone please clarify the future of this show with the Hub currently being up in the air right now? The Hub’s CEO has left and there’s other strong rumors hinting at a break up of the network and the partnership? So what the hell is going on????

  11. Presley says:

    I’m just still mildly upset Sideswipe is STILL without his brother in this continuity. Come on, they’re sprak split twins – I miss my Sunny and Sides. :/

  12. Mark Boyer says:

    Sideswipe is not a new character. He is actually one of the first Transformers, a red Lamborghini. http://www.botchthecrab.com/archive/autobot/1984/sideswipe.jpg

    • giantfromjax says:

      They mean new to the Prime univerde.

      • Darkzeed says:

        Technically speaking, Sidesipe appeared in the FoC game… so he is indeed a partof the Prime-verse. I think the author couldn’t care less about the shapeshifting bots… Fixit is also a character in the original Universe.

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