Hallmark Movie Channel To Emphasize Mystery Dramas And Tweak Name

Hallmark Movie Channel Emphasize Mystery Dramas

Hallmark Movie Channel, known for the family-fare films that have long  been associated with the greeting-card empire’s forays into media, intends to add a little tension to the mix by emphasizing mystery dramas starting in the fourth quarter of this year. The network, associated with owner Crown Media Family Networks flagship Hallmark Channel, will also change its name to Hallmark Movies & Mysteries.

Marketing efforts will include a new logo and tagline for the network, which launched in 2003 and reaches 53.5 million homes. The revised identification marks will be unveiled in October.

News of the new emphasis on mysteries was previously reported by Advertising Age.

The revised network plans in 2015 to introduce a rotation of three different “franchises,”  each  consisting of three to four movies following the same primary characters and playing out over the course of several months. The network will continue to air  original movies, off-network acquired series, and presentations from its award-winning Hallmark Hall of Fame library.

The first of the mystery franchises will launch in early 2015 with “Garage Sale Mystery,”a continuation of a storyline from the original Hallmark Channel movie of the same name that debuted in September 2013. This series of movies will star Lori Loughlin. The second movie franchise stars Dylan Neal,  who will star in and executive produce “The Gourmet Detective,” based on the series of books by Peter King. The third film series will be announced shortly.

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  1. Karla Weaver says:

    You finally moved the Columbo movies to a decent time of day when we could watch them (we were able to get them at 9 AM MST on weekdays). We watched them faithfully every day. But as of yesterday, we can’t find them! Have you moved them to another time and day? We loved your Columbo and Jessy Stone Sunday marathons you aired recently and would love to see more of them during weekdays. There were many 1-hour Columbo movies made that we’d like to see as well! Thanks for your time! Additionally there is a great network called “Decades ” which we’d love to be able to watch in Colorado Springs Colorado. Is this doable?

  2. Karla Weaver says:

    You finally moved the Columbo movies to a decent time of day when we could watch them (we were able to get them at 9 AM MST on weekdays). We watched them faithfully every day. But as of yesterday, we can’t find them! Have you moved them to another time and day? We loved your Columbo and Jessy Stone Sunday marathons you aired recently and would love to see more of them during weekdays. There were many 1-hour Columbo movies made that we’d like to see as well! Thanks for your time!

  3. Donna Butler says:

    I can’t believe someone else thinks the same as I do. Believe it or not that is why I accessed this site. This is Saturday, Aug 10th, 2015. People are home on the weekend after a hard weeks work and do not want to watch Hart to Hart after seeing it on tv all week long. You have a number of good movies so much better than Golden Girls on Hallmark and Hart to Hart all day long on the movie channel. This channel is really failing. When I turn there and see Hart to Hart, I immediately start looking for something better. Then I turn to Hallmark and there is Golden Girls, movies that are on all week. This is absurd.

  4. Jay Dixon says:

    need to put Hart to Hart back in the box. Didn’t like when I younger don’t like now.

  5. Linda McMahon says:

    Especially love Hart To Hart. No one has shown that series for several years

  6. Linda McMahon says:

    Please keep Murder, She Wrote and Hart to Hart and Diagnosis Murder. Movies are o.k., but us old timers appreciate and love these oldies!!

  7. Debra Sachno says:

    Please bring our movies back instead of mysteries… thanks

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