‘Good Morning America’ Dominates Morning News Ratings Race as ‘Today’ Slides

Good Morning America Ratings

It’s hardly a shock that ABC’s “Good Morning America” wore the morning-show ratings crown for the first week of the television season, but its margin of victory over runner-up “Today” on NBC was rather surprising.

Racking up its highest-rated frame since mid-spring, “GMA” bested “Today” by its largest margins for any week in more than 20 years (since May 1994). The NBC program was down double-digits in key demos vs. premiere week 2013, while both “Good Morning America” and third-place “CBS This Morning” were on the rise.

Looking at the Nielsen “live plus same-day” estimates for the week of Sept. 22-26, “Good Morning America” averaged 5.677 million viewers — a 2% rise over premiere week a year ago (5.547 million) while “Today” slid 7% (to 4.425 million from 4.752 million). “CBS This Morning” rose 5% to 2.986 million.

“GMA” was even more impressive in adults 25-54, breaking open what had been a tight race a year ago. It was up 5% year-over-year (to 2.168 million) while “Today” tumbled by 14% (to 1.731 million).

“Good Morning America” has now kicked off the season a winner for three straight years. And in all categories, this is “GMA’s” largest margin of victory in the first week of the television season since at least 1991 (the start of Nielsen’s electronic database).

The ABC morning show has been picking up steam of late, improving its ratings averages for the five consecutive weeks since mid-August and drawing its best numbers since late April. Overall, it has won all 31 weeks since the end of the Sochi Winter Olympics (which provided carrier NBC a big boost).

Last week, it even prevailed in adults 18-49 (1.523 million to 1.398 million for “Today”), a category the NBC program has won for years.

“Today” remains well ahead of third-place “CBS This Morning,” but its advantage over the Eye program was slashed year-to-year — to 1.439 million total viewers (down from 1.901 million a year ago) and to 744,000 in the adults 25-54 demo (down from 1.034 million).

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  1. Ken Perkins says:

    The commercial time to pay for the cumulative salaries is killing the appeal of the show.

  2. Whitman says:

    If the Today Show has dropped to number 2, part of the reason has to be that they have more commercials than content. And an awful weather lady!

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  4. Gladys Roman says:

    There are too many commercials and not enough news on Good Morning America. The show now should be called Good Morning Commercials. It only takes a minimum of 3 people to handle the news and the weather. We don’t need all those extra people to do the show. Although they are experts in their fields, and I like them personally, it takes a lot of money to hire all those extra people. That is why you have gone to running all those extra commercials to pay their salaries. I would like to see more news, less people, and less commercials.Those extra people can periodically appear on special appearances throughout the week and not on everyday.

  5. Suzanne Pusey says:

    Name of the blonde gal siting at the desk next to Robin. I love her haircut

  6. it'smefool says:

    NBC will never recover after the Anne Curry debacle. For whatever reason, real or perceived, the viewing public put Matt Lauer and, therefore, the Today Show in the toilet. Why he continues to be paid so much money is a mystery to me.

  7. malibujd44 says:

    Finally weened myself off the trivial no news, loud, unfunny (un-anything), 15 minutes of commercials per half hour, waste of time called GMA…if Charlie Gibson and David Hartman were dead they would be turning in there graves…and since I have Rabbit ears and since the change from analog to digital (thank you Bill Clinton) can’t get CBS, along with 8 other stations (thank you Mr Moonves)I decided to try the Today Show for the first time in years….it was worse then GMA ever was starting with Al Roker and the white rich bald dude (Matt Lauer) who looks like he doesn’t really want to be there especially with those other people that I have no idea what the hell there names are. They all have overstayed there welcome by years and years. They only real talented news person to ever watch was Ann Curry who was an unappreciated team player for years that got royally screwed in the end. Give the whole 4 hours to Hode and Kathy Lee Johnson. By the time the 4th hour comes around and they are drunk on the floor now that would be worth watching. Best thing would be to dump the whole thing and show reruns of Bewitched, Dennis the Menace, my favorite martian and Captain Kangaroo. As for now I have gone to local news on KTLA (KTTV is worst then them all) and this new invention thing called the rad-i-0.

    • Linda says:

      After 25 years of being a loyal GMA fan, I too have moved on. Too much fluff, over the top obsession with Hollywood and no news of any import. I switch between CBS and Headline News.

  8. lalo says:

    30 million a year for a ball headed has been matt and all you get is second place. where do I sign up

  9. dunstan says:

    I gave up on the Today show after the Ann Curry debacle. And now, it’s become a 12 ring circus. I’m not interested in whatever ABC is doing. I prefer the actual news approach of CBS.

    • Stephanie says:

      Anne Curry’s departure is still haunts the Today Show ratings. If she still works for NBC, they need to get her out of hiding and allow the viewers to see her. Its a way of moving on from the past. I watch the Today Show recently when Hoda Kotb co-anchored….it was a refreshing break to the show that had me wanting to see her…shifting me from GMA. But I must admit CBS is becoming more appealing, they just need to just fine tune the older feel of the show to appeal across generations.

  10. Truth Detective says:

    NBC is in deep trouble now. ABC is winning the morning news race by a wider margin and their nightly news is also #1 now. Their news biases have finally caught up with them.

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