The next couple of weeks should prove telling in the morning news ratings derby, as NBC’s “Today” used its Olympics platform to stay in the race with stronger-than-usual numbers during the first week after the Games. ABC’s “Good Morning America” still prevailed, but there was clearly some halo effect from Sochi that the Peacock will hope to build on.
ABC, though, figured to get a boost from its first week following the Oscars, and its telecast on Monday of the current week did huge numbers. That alone should guarantee a more decisive Alphabet victory for the week.
For the Feb. 24-28 frame, “Good Morning America” averaged 5.788 million viewers, holding off “Today” (5.462 million), with “CBS This Morning” a distant third (3.058 million), according to Nielsen.
It was also close in the adults 25-54 demo, where “GMA” (2.297 million) edged “Today” (2.219 million), with both shows drawing more than double the demo audience of “CBS This Morning” (970,000). Because the shows tied in demo rating, “Today” was able to claim that it has been No. 1 for four straight weeks.
In the February sweep, during which NBC aired Olympics coverage on 12 of the 28 days, less than 100,000 viewers separated “GMA” and “Today.” The Peacock program led in adults 25-54 (2.348 million to 2.304 million), while the Alphabet show squeaked ahead in total viewers (5.848 million to 5.804 million) and drew its second-largest February sweep audience in 22 years.
On Monday of this week, “Good Morning America” drew a big 7.127 million viewers overall, according to Nielsen fast nationals, making it the largest-ever audience for the Monday after the net’s telecast of the Oscars the previous night. In adults 25-54, the net’s 2.875 million viewers was its largest post-Oscar crowd in nine years.