Time-shifted viewing also helps CBS' 'Under the Dome' premiere
In another example of how DVR playback can boost a program’s ratings profile, FX on Monday reported some promising news for its new drama “Tyrant,” which ended up attracting more young adults in its second airing than its premiere.
Viewers often are more inclined to tune in live (or at least same-night) for premieres then they are subsequent episodes. And that’s what happened with FX’s tale of an unassuming American family drawn into the inner workings of the turbulent fictional Middle Eastern nation of Abbudin.
According to Nielsen L3 data (which includes DVR playback within three days of a program’s initial telecast), the July 1 episode of “Tyrant” averaged 1.299 million adults 18-49 (1.02 rating), up 9% from the premiere’s 1.189 million (0.94 rating). This is a reversal from the initial “Live + Same-Day” results, in which its 0.53 rating represented a 13% decline from its premiere (0.61).
The premiere episode grew by 53% among adults 18-49 in L3, while the second episode shot up a huge 93%.
In total viewers, the second episode of “Tyrant” grew 98% in L3 playback (to 2.75 million), leaving it 11% below the premiere’s 3.1 million during the same three-day window. Still, this looks a lot better than the 33% decline that “Tyrant” initially saw in “Live + Same-Day” numbers for the second episode (1.4 million vs. 2.1 million).
In other DVR playback news, CBS’ “Under the Dome” looked better in L3 numbers than the initially reported same-night ratings reported for the show’s second-season premiere last Monday — thanks to larger time-shifted playback this year.
The show’s decline from series premiere to season 2 premiere was 34% in Live + Same-Day (2.1 vs. 3.2) but that was trimmed to 26% in L3 (3.2 vs. 4.3). And in total viewers, a same-night decline of 30% was cut down to 21% in L3.