Fusion, the network aimed at younger generations, said it would live-stream the Lollapalooza music festival that kicks off this afternoon, and carry it through Sunday, August 3. .
Fusion, which is owned jointly by ABC News and Univision, said it would carry the broadcast via the Red Bull TV player across all its digital platforms. The event will feature more than 100 live performances from Grant Park in downtown Chicago, behind-the-scenes access, exclusive interviews, unique camera angles, and over 200 hours of exclusive content.
The network is trying to drill down on topics and events that are relevant to millennials. Fusion has, for example, devoted its resources to coverage of the environment, with reporter Nicolas Ibarguen tackling issues such as the declining fish population in the Sea of Cortez. “We know millennials care deeply about the world around them and they are searching for meaningful ways that they can have an impact,” Fusion CEO Isaac Lee said in a recent memo to staff. “Compelling, engaging storytelling around issues that are of interest and importance to our audience is where Fusion will shine and cut through the noise.”
He also urged employees to consider in the days ahead ways to get Fusion’s audience more involved in the issues the network covers.