Fox’s ‘Rake’ Off to OK Start After ‘American Idol’ Thursday

Rake TV Review

Comedy-drama matches 'Glee's' demo average, but loses half of its 'American Idol' lead-in

Greg Kinnear drama “Rake” opened to decent but nothing-special numbers on Thursday opposite soft competition, retaining about half of its young-adult lead-in from “American Idol,” the top show of the night.

According to preliminary national estimates from Nielsen, “American Idol” averaged a 3.3 rating/10 share in adults 18-49 and 12.1 million viewers overall in the 8 o’clock hour — down about 8% from its opening hour last Thursday (3.6) and 15% below its overall two-hour average on that night (3.9). It easily beat its toughest competition, repeats of CBS comedies, in demos and was Thursday’s top program in all key categories.

At 9, “Rake” delivered a 1.7/5 in 18-49 and 7.1 million viewers overall, placing second behind CBS comedy repeats in demos as well as total viewers. The 1.7 rating matched the same-night season average for “Glee” in the 9 o’clock hour last fall, though that show consistently faced tougher competition while also having a softer “X Factor” lead-in. In total viewers, “Rake” was up a hefty 54% from “Glee” (7.1 million vs. 4.6 million).

“Rake,” in which Kinnear plays an outspoken, self-destructive criminal defense lawyer, has been compared by some to “House,” and it’s worth remembering that “House” was a slow starter for Fox in November 2004.

Elsewhere, CBS repeats were good enough for second place for a second straight week. The net aired encores of “The Big Bang Theory” (2.9/9 in 18-49, 12.8 million viewers overall), “The Millers” (1.9/5 in 18-49, 8.8 million viewers overall), a second “Big Bang” at 9 (2.4/6 in 18-49, 9.8 million viewers overall) and “The Crazy Ones” at a special time of 9:30 (1.4/4 in 18-49, 6.1 million viewers overall). “Elementary” closed out the night (1.2/4 in 18-49, 7.6 million viewers overall).

The two episodes of “Big Bang” were the top scripted shows of the night.

At ABC, “The Taste” (1.1/3 in 18-49, 3.9 million viewers overall) bounced back from its low of last week (0.9) when it faced the “American Idol” premiere; though it was still down from its season opener of two weeks ago (1.3), it again outperformed NBC’s original comedies in the time period. A repeat of “Shark Tank” was again competitive in demos at 10 (1.1/3 in 18-49, 3.9 million viewers overall).

NBC held about even with last week with original episodes of “Community” (1.1/3 in 18-49, 3.0 million viewers overall), “Parks and Recreation” (1.2/3 in 18-49, 3.0 million viewers overall), “The Michael J. Fox Show” (0.7/2 in 18-49, 2.2 million viewers overall) and “Sean Saves the World” (0.7/2 in 18-49, 2.6 million viewers overall). The Peacock flipped the time periods of the first-year shows with neglible results: “Michael J. Fox,” benefiting from a stronger lead-in, was up a tick, and “Sean Saves the World,” with a lesser lead-in, was down a tenth.

At 10, “Parenthood” (1.3/4 in 18-49, 4.3 million viewers overall) was up a tick from last week to match its top 18-49 score since early October and narrowly top its CBS and ABC repeat competition in 18-49.

At CW, the 100th episode of “The Vampire Diaries” (1.1/3 in 18-49, 2.7 million viewers overall) was about even in demos with its prior original of six weeks ago and up in total viewers, and “Reign” (0.7/2 in 18-49, 1.8 million viewers overall) was up in most categories.

Preliminary 18-49 averages for the night: Fox, 2.5/7; CBS, 1.9/5; ABC, 1.1/3; NBC, 1.0/3; CW, 0.9/2.

In total viewers: Fox, 9.6 million; CBS, 8.8 million; ABC, 3.9 million; NBC, 3.2 million; CW, 2.2 million.

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  1. this seems like a “really funny” situational comedy (you can tell I used to read the letters to the editor at T.V. guide MAGAZINE), and I’ve just seen the advertisements to this television show, but if it keeps me butt-chuckling for even 15 (fifteen) minutes of it’s time, I consider it a successful t.v.show, like “LOST” the ‘lost in a warp-hole series’ or even the “Oedipus Rex” of science-fiction T.V. dinner SHOWS ‘sk-iiizz-w”, ( I FORGET IT’S KALEIDOSCOPIC VORTEX LEGITMATE FORMAL ‘ sales-tag of a name’ RELIEF ). sincerely and yours truly, Jeffrey alan Castillo.

  2. MichaelZ says:

    Hmmm… The $20 million J. Lo experiment failed miserably the first time. Shame on Kevin Reilly. The $15 million J. Lo experiment fails a second time. Shame on Rupert Murdoch. DUH! Hey Rupert, if you need someone who can advise on MAXIMIZING profits, as opposed to just delivering profits, give me a call.

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