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Fox O&O in New York Tops ‘GMA’ and ‘Today’ in Demos

March victory marks first time it bested all national competitors

Fox 5’s “Good Day New York” scored an historic ratings first this month by pulling ahead of both of its primary natonal competitiors — “Good Morning America” and “Today” — in key demos for the first time.

Nielsen estimates that during the four-week March ratings sweep period (Feb. 27-March 26), WNYW averaged 120,000 adults 25-54 (1.425 rating) in the Gotham market, slightly ahead of WABC (119,700, 1.421 rating) and 12% more than WNBC (107,300, 1,275 rating). This is the first time that “Good Day New York” finished a sweep as No. 1 among adults 25-54 (since the launch of Nielsen LPMs in June 2004), and it’s also the first time it has beaten “Good Morning America.”

Fox 5 won by larger margins in adults 18-49, with a 1.21 rating, to 0.91 for WNBC and 0.88 for WABC.

Compared to two years ago, “Good Day New York” was up 28% in adults 25-54 (1.425 rating vs. 1.110 for March 2012), while “Good Morning America” has dipped by 3% (1.421 vs. 1.468) and “Today” is off 26% (1.275 vs. 1.720). WNYW was up 4% vs. March 2013.

In addition to WNYW in New York, morning news programs in four other Fox owned-and-operated markets beat “Today” and “Good Morning America” in March: KDFW (Dallas), WFXT (Boston), WJBK (Detroit) and KSAZ (Phoenix).

Greg Kelly and Rosanna Scotto (pictured) are the co-anchors of “Good Day New York.”

For Adults 18-49, WNYW averaged a 1.214 rating (107,300 viewers); Today Show averaged a 0.910 rating (80,500 viewers); GMA averaged a 0.879 rating (77,700)

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