Washington, D.C. is only a small portion of the country, but it’s an important one when it comes to reaching lawmakers and others who set the country’s political agenda.
And last Sunday, according to Nielsen estimates, the Fox broadcast of “Fox News Sunday” drew 70,000 viewers in the D.C. market on WTTG — more than three times its audience there on the comparable Sunday a year ago. NBC’s “Meet the Press,” the usual ratings leader in Washington, was close behind at 69,000, followed by CBS’ “Face the Nation” (41,000) and ABC’s “This Week” (18,000).
“Meet the Press” was the leader in the adults 25-54 news demo (24,000), with “Fox News Sunday” second (15,000).
This is the only the second time that “Fox News Sunday,” which began in 1996, could claim victory in D.C., and the first time came in November 2007 when the newscast featured host Chris Wallace’s interview with President George H.W. Bush.
Guests on Sunday’s installment of “Fox News Sunday” included Sen. Kelly Ayotte (R-N.H.), Rep. Adam Schiff (D-Calif.) and FedEX CEO Fred Smith.
Nationally, the Fox program (1.01 million, including 285,000 adults 25-54) lagged its more established rivals. CBS’ “Face the Nation” was on top (2.89 million; 849,000 adults 25-54), followed by ABC’s “This Week” (2.62 million; 771,000 adults 25-54) and “Meet the Press” (2.29 million; 530,000 in the demo).
But “Fox News Sunday” also generates a big audience on Fox News Channel for its rebroadcasts later in the day. Last Sunday, it drew 2.01 million viewers and 399,000 adults 25-54 for its replays at 2 p.m., 6 p.m. and 2 a.m. early Monday.