Fox is teaming up with several charities leading up to the premiere of new drama “Red Band Society” and, depending on if the network reaches its goal, could make the show available before it’s September premiere.
The initiative, dubbed “Red Band Society: Banding Together for Good,” donates $1 to charity for each social media share of content from MyRedBandSociety.com, a special website created for the program. The content includes videos, photos, GIFs and more. If $100,000 is raised before Friday, Aug. 22, Fox will make the pilot of the drama available for 100 hours via Fox on Demand, Fox Now app, Fox.com and Hulu.
Additionally, each time a friend clicks on the social media link, a point is added to the profile who shared it, meaning another dollar. Prizes will be given out to those with the most points.
The charities benefited are the Cystic Fibrosis Foundation, Children’s Hospital Los Angeles, St. Jude’s Children’s Research Hospital, Ryan Seacrest Foundation and Teen Cancer America.
The charities chosen are fitting for the drama starring Octavia Spencer, as it follows children facing life-threatening illnesses in a pediatric hospital.
“Red Band Society” premieres on Fox Wednesday, Sept. 17.