Even During the Olympics, ABC’s ‘GMA’ Defeats NBC’s ‘Today’

Good Morning America Ratings

Peacock program still wins in key news demo

NBC is hopeful that it can use the Olympics to funnel more viewers into morning program “Today,” but on Tuesday at least, the show couldn’t top ABC’s “Good Morning America.”

After “Today” prevailed on Monday of this week, Tuesday saw “GMA” average 6.42 million viewers while “Today” netted 6.01 million, according to fast national Nielsen estimates. According to ABC, this is the first time “GMA” has beaten “Today” during an Olympics televised by NBC since the Peacock began its run as the exclusive network host of the Games from Atlanta in 1996.

“Today” did prevail in the key news demo of adults 25-54 (2.56 million to 2.47 million). And for the first four days of the Olympics, “Today” is beating “GMA” on average in both total viewers (6.06 million to 5.98 million) and the demo (2.55 million to 2.27 million).

During the Vancouver Games of four years ago, when “Today” was still entrenched as the morning ratings leader, it won over ABC by a whopping 1.6 million total viewers, including by 1.1 million viewers in the 25-54 demo. And compared to the first Tuesday from Vancouver, viewership of “Today” was down 9% while “GMA” shot up by 40%.

Filed Under:

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More TV News from Variety

Loading