‘Ellen’ Hits Series Highs As Oscar Telecast Nears

Ellen DeGeneres and Channing Tatum on

Perhaps boosted by pre-Oscar chatter in advance of her hosting gig, Ellen DeGeneres’ daytime talkshow drew its largest audience ever last week.

In a Jan. 27-31 frame that saw the most popular daytime talkshows post impressive year-over-year gains, Nielsen estimates that “The Ellen DeGeneres Show” averaged a 3.3 household rating and 4.6 million viewers overall — both series bests for the show, which is now in its 11th season. It was up about 5% in viewership from the previous week and up 25% vs. the same week a year ago.

That put “Ellen” neck-and-neck with “Live With Kelly & Michael” (3.4 in households, 4.61 million) for second place among syndicated talkshows, with the latter up 25% from last year. They both lagged “Dr. Phil” (3.9 household rating, 5.36 million), which itself was up 27% vs. last year.

DeGeneres is set to host the Academy Awards on March 2. When she hosted previously, in 2007, the show averaged a big 14.1 rating/33 share in adults 18-49 and 40.18 million viewers overall — a demo number that hasn’t been topped since.

In addition to “Dr. Phil,” “Ellen” and “Live With Kelly & Michael,” another standout talkshow gainer last week was “The Steve Harvey Show,” which was up nearly 40% vs. the same frame last year (to a 2.2 household rating and 3.07 million total viewers).

In the key daytime demo of women 25-54, “Ellen” was No. 2 last week (2.0 rating), behind “Dr. Phil” (2.3) and a tick ahead of “Live” (1.9). Guests on “Ellen” last week included Jay Leno and Zac Efron.

Season-to-date, “Ellen” is up 12% in households (to 2.8 rating), 13% in total viewers (3.86 million). It is the talkshow leader (narrowly ahead of “Dr. Phil” and “Live With Michael & Kelly”) in both women 18-49 (1.4) and women 25-54 (1.8).

Elsewhere in syndication, “Family Feud” hit another high in households (6.3, up 5% week-to-week) and again was the No. 1 syndicated gameshow — ahead of both “Wheel of Fortune” and “Jeopardy” — in women 25-54.

And “Divorce Court” was the biggest year-over-year gainer among all syndicated programs, growing 43% in households (2.0 rating) and 50% in total viewers (to 2.94 million) vs. the same week a year ago. The Judge Lynn Toler-hosted court program, which is celebrating its 15th anniversary season, also hit a four-year high in women 25-54 (1.2).

Filed Under:

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More TV News from Variety

Loading