This marks the first time that a general entertainment network will have a formal production home in Texas.
El Rey will also film a wide range of scripted and unscripted content in Texas, including the network’s first scripted original skein “From Dusk Till Dawn: The Series,” which premiered South by Southwest and debuted on the cable channel on March 11. The series, starring Wilmer Valderrama and Eiza Gonzalez, was recently picked up for a second season and will begin shooting in Austin later this year.
“I want to be among the first to thank El Rey for joining a long list of businesses to call Texas home,” Gov. Perry said in a statement. “El Rey is an important part of our burgeoning television production community, helping build our long-term industry infrastructure and making Texas even more competitive for jobs in movies and television.”
“Austin is home to creative, talented people who do pioneering, game-changing work, and Robert Rodriguez exemplifies our creative base of talent. We’re pleased that the network has chosen Austin, which speaks volumes about our filmmaking environment,” Mayor Lee Leffingwell added. “The City of Austin works every day to support Austin’s creative economy sector, which has a $4.35 billion local economic impact, and having the El Rey Network headquartered in Austin will strengthen our creative sector for years to come.”
No stranger to the Texan entertainment landscape, Rodriguez’s own Troublemaker Studios has been based in Austin since 1998.
“As a filmmaker and founder of El Rey Network, I can’t imagine a more iconic and inspiring location for our production headquarters or for the filming of our upcoming projects,” Rodriguez said.
Rodriguez launched El Rey Network after joining forces with FactoryMade Ventures co-founders John Fogelman and Cristina Patwa and Univision Networks and Studios, Inc. The network’s mission is to fully represent the American and Texan demographic of second and third generation Latinos living in English-speaking households.