‘Dr. Phil’ Ratings Spike for Interview With V. Stiviano

Ratings for syndicated talkshow “Dr. Phil” swelled Wednesday for its interview with V. Stiviano, who became a household name in the wake of the Donald Sterling scandal.

According to Nielsen, Phil McGraw’s sitdown with Stiviano averaged a 3.3 household rating/9 share in the metered-market overnights — a 73% surge over the show’s average lead-in nationwide, and 22% higher than “Dr. Phil’s” May sweep average of a year ago.

Among the top 30 metered markets, CBS Television Distribution’s “Dr. Phil” fared best in Indianapolis, where it did an 8.0/18 at 4 p.m. on WTHR, doubling its “Ellen DeGeneres” lead-in and growing 33% from its year-ago time period average.

In Los Angeles, where the Sterling scandal originated after he was recorded making racist remarks, Dr. Phil’s interview was No. 1 in its time period on KCBS (3.3/10) — more than doubling all other shows. It was up 200% from its lead-in and 83% higher than the show’s year-ago May average.

Another syndicated standout this week was Sony Pictures Television’s “Latifah,” whose “Carol Burnett Show” reunion earned an overnight rating on Tuesday (1.4/4) that was up 27% week to week.

The Queen Latifah-hosted show, which featured Carol Burnett, Tim Conway, Vicki Lawrence, Lyle Waggoner and designer Bob Mackie, fared best among the major markets in New York (2.2/9), where its rating on WCBS spiked 83% week-to-week. In Los Angeles, “Latifah” did a 1.3/4 in the overnights and was the No. 1 show in its time period in women 25-54 (0.7/5).

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