Disney Pacts With Spain’s Atresmedia Television

Spanish broadcast group to air ‘Avengers,’ ‘Lone Ranger,’ among recent movies

Re-upping on a stable relationship. Disney Spain has inked a multi-year movie volume deal with Atresmedia Television, one of Spain’s two biggest broadcast network groups.

Titles in the pact are “The Avengers, “The Lone Ranger,” “Thor: The Dark World,” “Planes,” and “Saving Mr. Banks,” among others.

Disney movies sit well with Atresmedia’s predominantly family-skewed demos. While many broadcasters in Europe have scaled back on movies, Atresmedia has made big film titles one of its defining hallmarks: Further movies in the Atresmedia hopper include “Argo,” “The Bourne Legacy,” ”The Hobbit: An Unexpected Journey” and “Skyfall.”

Spain’s crisis has also increased grid-time for bought in product, at the expense of costlier in-house fiction.

Hit by still weak consumer demand in Spain, TV ad spend in Spain plunged 8% year-on-year to around €1.65 billion ($2.3 billion) in 2013, 53% off its pre-crisis 2007 peak, per a Barlovento Comunicacion year-in-review study.

Movie can also be strategically skedded and re-skedded across Atresmedia TV’s swathe of channels, saving on programming costs.

The new Disney movies will play not only Atresmedia’s flagship commercial channel Antena 3, but also boutique free-to-air channel La Sexta, urban youth targeting Neox, the femme-skewed Nova, Nitro, which targets male auds, movie channel La Sexta 3 and XPlora, a docu-service. Combined, the channels punch an aggregate 28.7% audience share in Spain and a whopping 42.7% slice of Spain’s ad market, establishing Atresmedia as one of the country’s two dominant commercial broadcast groups, along with Mediaset Espana.

More TV

  • Netflix placeholder

    Netflix Fires Executive Over Danny Masterson Comment

    Re-upping on a stable relationship. Disney Spain has inked a multi-year movie volume deal with Atresmedia Television, one of Spain’s two biggest broadcast network groups. Titles in the pact are “The Avengers, “The Lone Ranger,” “Thor: The Dark World,” “Planes,” and “Saving Mr. Banks,” among others. Disney movies sit well with Atresmedia’s predominantly family-skewed demos. […]

  • SMILF Master of None Dirks Gently

    Fresh Voices in TV Who Broke Out in 2017

    Re-upping on a stable relationship. Disney Spain has inked a multi-year movie volume deal with Atresmedia Television, one of Spain’s two biggest broadcast network groups. Titles in the pact are “The Avengers, “The Lone Ranger,” “Thor: The Dark World,” “Planes,” and “Saving Mr. Banks,” among others. Disney movies sit well with Atresmedia’s predominantly family-skewed demos. […]

  • The Good Fight

    TV News Roundup: 'The Good Fight' Sets Season 2 Premiere Date on CBS All Access

    Re-upping on a stable relationship. Disney Spain has inked a multi-year movie volume deal with Atresmedia Television, one of Spain’s two biggest broadcast network groups. Titles in the pact are “The Avengers, “The Lone Ranger,” “Thor: The Dark World,” “Planes,” and “Saving Mr. Banks,” among others. Disney movies sit well with Atresmedia’s predominantly family-skewed demos. […]

  • Morning Joe MSNBC Joe Scarborough

    Cable News Ratings: MSNBC Posts Biggest Percentage Gains of 2017, Fox News Stays on Top

    Re-upping on a stable relationship. Disney Spain has inked a multi-year movie volume deal with Atresmedia Television, one of Spain’s two biggest broadcast network groups. Titles in the pact are “The Avengers, “The Lone Ranger,” “Thor: The Dark World,” “Planes,” and “Saving Mr. Banks,” among others. Disney movies sit well with Atresmedia’s predominantly family-skewed demos. […]

  • SATURDAY NIGHT LIVE: WEEKEND UPDATE --

    'SNL' Names Michael Che, Colin Jost Co-Head Writers

    Re-upping on a stable relationship. Disney Spain has inked a multi-year movie volume deal with Atresmedia Television, one of Spain’s two biggest broadcast network groups. Titles in the pact are “The Avengers, “The Lone Ranger,” “Thor: The Dark World,” “Planes,” and “Saving Mr. Banks,” among others. Disney movies sit well with Atresmedia’s predominantly family-skewed demos. […]

  • Emmy Awards Placeholder

    TV Academy Announces Rule Changes for 2018 Emmy Awards

    Re-upping on a stable relationship. Disney Spain has inked a multi-year movie volume deal with Atresmedia Television, one of Spain’s two biggest broadcast network groups. Titles in the pact are “The Avengers, “The Lone Ranger,” “Thor: The Dark World,” “Planes,” and “Saving Mr. Banks,” among others. Disney movies sit well with Atresmedia’s predominantly family-skewed demos. […]

  • Marvel's The Punisher Renewed for Season

    'Marvel's The Punisher' Renewed for Season 2

    Re-upping on a stable relationship. Disney Spain has inked a multi-year movie volume deal with Atresmedia Television, one of Spain’s two biggest broadcast network groups. Titles in the pact are “The Avengers, “The Lone Ranger,” “Thor: The Dark World,” “Planes,” and “Saving Mr. Banks,” among others. Disney movies sit well with Atresmedia’s predominantly family-skewed demos. […]

More From Our Brands

Access exclusive content