The live-action series has been a hit for the cabler, drawing the kind of multigenerational viewership that is the sweet spot for the Mouse House cabler. The show’s June launch generated a flood of nostalgia-tinged coverage that ensured strong sampling for “Girl.”
To date, the series that has its initial telecasts on Friday has averaged 4.7 million mobile views on the Watch Disney Channel app. Disney Channel initially ordered 13 episodes last summer, and then added another eight episodes to season one in January.
“Girl” revolves around the middle-school adventures of Riley Matthews, the daughter of the now-married couple who were at the center of “Boy Meets World,” played by Ben Savage and Danielle Fishel. Rowan Blanchard stars as Riley.
“The series swiftly became a favorite of kids and their parents, many of whom grew up with ‘Boy Meets World,'” said Adam Bonnett, exec VP of original programming at Disney Channels Worldwide. “We’re looking forward to watching Riley Matthews and Maya Hart make the world their own, as Cory and Topanga teach them life lessons along the way.”
“Boy Meets World” creator Michael Jacobs co-created “Girl” with April Kelly. Production on season two is skedded to begin in November.
The show made such a splash that Disney has crafted a “Girl Meets World” apparel line that recently bowed at Kohl’s retail stores.