Destination America, the Discovery Communications network focused on American culture, said it would place more focus on its “Buying” series of shows that look at the home-buying process in interesting regions with “Buying the Beach,” the latest addition to a slate of new programs that include “Buying Alaska” and “Buying the Bayou.”
“What we now have at ‘Destination America” is a ‘Buying’ episode on every week, a new episode on every week of the year, and that’s really important to us,” said Marc Etkind, the network’s general manager. The programs attract real-estate, insurance and retail advertisers. “Buying The Beach” is set to launch in the second quarter of 2014.
Etkind said the network has notched a 30% gain in audiences between 25 and 54 so far through 2014. “A big part of the rating gain has been the ‘Buying’ franchise,” he said.
Destination America notched 60.8 million subscribers in 2013, according to market-research firm SNL Kagan, compared with 57.1 million in 2011. Cable and satellite operators that carry the network pay just seven cents per subscriber per month, a smaller fee when compared to those accorded larger network that has remained the same for the last two years, Kagan said.
Other new programs set to debut on the network include:
“BBQ Pit Wars”: Top competitors in the BBQ circuit as they engage in heated battle to dethrone the so-called “King of ‘Cue Myron Mixon. Set to debut in second quarter of 2014
“Swamp Monsters”: A team known as B.E.A.S.T., or the “Bayou Enforcement Agency of Supernatural Threats” stands at the ready to protect against creepy Cajun creatures. Set to debut in second quarter of 2014.
“America The Beautiful”: A special set to debut in the third quarter of 2014 that takes viewers on a tour of America’s most iconic landscapes.