Debmar-Mercury Taps Branded Partnerships Exec
Patrick James Miller

Debmar-Mercury has appointed entertainment exec Karen Bonck as senior VP of branded partnerships.

In her Gotham-based position, Bonckwill be responsible for the creation and execution of branded content and advertiser partnerships for the company’s first-run series, including talker “The Wendy Williams Show” and the upcoming “Celebrity Name Game.” She will report to Debmar-Mercury co-presidents Ira Bernstein and Mort Marcus.

Bonck previously held branded entertainment posts at NBC Universal and Disney/ABC Television Group.

“Branded partnerships and integrated marketing have become important aspects of our business and we are thrilled to have a first-rate executive like Karen lead this integral area for us,” Marcus and Bernstein said in a statement. “She brings strong relationships, an insightful understanding of the syndication business and an innovative approach to branded entertainment that is needed for advertisers to succeed in today’s media environment.”

Filed Under:

Follow @Variety on Twitter for breaking news, reviews and more