CW’s ‘Supernatural’ Shines Opposite State of the Union Address


It posts its best score among teens in five years and its largest overall audience since 2010

The CW’s “Supernatural” continued its strong season Tuesday, drawing its largest audience in more than three years opposite coverage of the State of the Union address on the major networks.

Nielsen preliminaries for coverage of President Obama’s speech are unreliable as they do not account for time-zone differences, but early indications are that CBS and Fox were up from last year’s address while NBC and ABC appear to be down. A cume audience figure from Nielsen, including cable networks, will be provided later Wednesday by Nielsen.

Among entertainment programs, “Supernatural” shined with a 1.2 rating/3 share in adults 18-49 and 2.8 million viewers overall — the show’s largest overall audience since October 2010. Teens 12-17 seem to be driving some of the show’s recent gains, with Tuesday’s episode earning a 1.6 rating/6 share in the demo for its best delivery in about five years.

“Supernatural” matched season highs in adults 18-49 as well as adults 18-34 (1.1/3) and women 18-34 (1.4/4), and its rating in women 18-49 (1.4/3) is its highest since May 2010.

Kicking off the night, “The Originals” (1.0/3 in 18-49, 2.2 million viewers overall) was in line, or up slightly, from last week.

Elsewhere, the Big Four aired series programming in the 8 p.m. hour, with NBC’s “The Biggest Loser” (1.7/5 in 18-49, 6.6 million viewers overall) earning the top score in 18-49, and CBS’ repeat of “NCIS” (1.5/4 in 18-49, 11.4 million viewers overall) the most-watched program overall. ABC aired a repeat of “Marvel’s Agents of SHIELD” (1.1/3 in 18-49, 4.0 million viewers overall), and Fox went with an original episode of “Dads” (1.5/4 in 18-49, 3.9 million viewers overall) and an encore “Brooklyn Nine-Nine” (1.2/3 in 18-49, 3.3 million viewers overall).

As for the State of the Union, CBS drew 7.4 million viewers overall on its stations from 9 to 10:30 p.m., and was followed by NBC (5.6 million), ABC (4.9 million) and Fox (2.9 million).

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  1. big daddy D says:

    Sam IS a wuss because most normal human beings would’ve eaten a bullet long before him…and he’s aleays putting the weight of the world on his shoulders. Soulless Sam had more expansiveness. What HASN’T happened to Sam

  2. robinhelene says:

    Sam is NOT a wuss. He saved the world and lived in hell for 100 years between season five and six. Both brothers are brave and have sacrificed a lot for innocents and each other. I love both Sam and Dean and am proud to have met Jared and Jensen, who are true southern gentlemen who treat their fans like gold. I have watched Supernatural since it premiered in 2005 and think it’s the best show on TV. I’m proud of how it has maintained high quality for nine seasons. Love, Robin

  3. LJVC says:

    I LOVE Supernatural. Thanks to my 16 y/o niece and all of her Catholic school girlfriends, I watched the first 7 seasons back to back over the summer and caught up with the 8th while watching the current season. I am a super fan and so not the target audience (female/black/48) and a voting Democrat who watched the show instead of the State of the Union Address, but I swear Sam is a wuss and Dean loves me! Seasons 5 and 6 rocked! Carry on our wayward son!!!! (geez, I have to get out more – I need pie) lol

    • big daddy D says:

      I agree..Sam is a BIG wuss..that’s why I LOVE how Crowley talks to him(Moose). The only time Sam was cool was when Lucifer possessed him.

  4. big daddy D says:

    Can you provide any proof to your claims? I’d be interested in finding out more.

  5. Luciano says:

    Yeah, or The CW are just amazing and deserve their ratings!

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