CNN Falls to Lowest Ratings Yet Under Jeff Zucker

Net ran a distant third among newsies last week

The climb has gotten steeper for Jeff Zucker and CNN.

This week marks Zucker’s one-year anniversary as prexy of the cable news network, and Nielsen ratings released Tuesday show that for the week of Jan. 13-19, the net delivered its lowest ratings yet under his watch.

CNN attracted 78,000 adults 25-54 in total-day and 99,000 in primetime for the week. Meanwhile, Fox News Channel averaged 218,000 in the same demo for total-day, almost matching CNN and MSNBC (which earned 148,000) combined. In prime, Fox pulled in 261,000 and MSNBC attracted 235,000.

Compared to the same week a year ago, CNN plunged 33% in the demo and 28% in total viewers; its declines were even greater in primetime. Fox News, on the other hand, was up in total-day by 3% in adults 25-54 and 6% in total viewers, while MSNBC was down 5% and 11% in these categories respectively.

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