CNN Falls to Lowest Ratings Yet Under Jeff Zucker

Jeff Zucker

Net ran a distant third among newsies last week

The climb has gotten steeper for Jeff Zucker and CNN.

This week marks Zucker’s one-year anniversary as prexy of the cable news network, and Nielsen ratings released Tuesday show that for the week of Jan. 13-19, the net delivered its lowest ratings yet under his watch.

CNN attracted 78,000 adults 25-54 in total-day and 99,000 in primetime for the week. Meanwhile, Fox News Channel averaged 218,000 in the same demo for total-day, almost matching CNN and MSNBC (which earned 148,000) combined. In prime, Fox pulled in 261,000 and MSNBC attracted 235,000.

Compared to the same week a year ago, CNN plunged 33% in the demo and 28% in total viewers; its declines were even greater in primetime. Fox News, on the other hand, was up in total-day by 3% in adults 25-54 and 6% in total viewers, while MSNBC was down 5% and 11% in these categories respectively.

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  1. Kristen kosar says:

    Could your MSNBC ratings be off? I have never seen them come close to Fox, much less surpass them.

  2. Continued ratings free fall CNN?

    ZUCKS TO BE YOU!

  3. Nanny Mo says:

    Hollywood thinking: “Give the man a raise!” Put him in charge of more businesses, yeah, that will make us all more successful in tinsletown.

  4. Ken says:

    I used to catch CNN early mornings to get my day going…not anymore!! Why? The appallingly vapid chatty anchoring of desperate-to-be-taken-seriously-looking Chris Cuomo and Kate What’s-Her-Name (and that centerfold weather gal). That show is simply AWFUL. I used to rely on CNN for professional coverage; I hardly tune in anymore…day or night. This network has some serious problems.

  5. cdh2009 says:

    He has destroyed the programming content at its sister network, HLN, also.

  6. Millard Ochs says:

    I grew up with CNN because it was always the channel to turn to when there was any issue relative to latest world news. All news no matter the subject purely down the middle. Let the viewer decide if it is a right or left bias.

    Clean house and start over with news related analysis of the entire world. Tell it like it is and regain the reputation that CNN was noted for.

    Introduce a more defined analysis of various topics related to financial, security and political view from each of the world wide offices and forget the political bias.

    CNN stood for Cable News Network. Not Cable Nice New stories.

  7. kenton bymaster says:

    He already wiped the daytime soaps off the map, this guys finger is so far off the pulse of what people want to see, he should really just retire.

  8. macca88 says:

    maybe if they cared less about chasing Fox viewers and being Fox-lite…just a thought Jeff…truly knowledgeable people know it’s a lot more about that than the dreaded liberal media basis….Blitzer, King, etc. are all long past their due date as well

  9. Chase Walsh says:

    time to jump ship for him. CNN has become a documentary channel.

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